BlackBerry Ltd (NASDAQ: BBRY)
BlackBerry has been dealt a rough hand over the past few years, there’s no denying that. The company that was once on the top of the world, the innovator of the smartphone industry, the leader in all things mobile, has fallen to take less than 1% of the smartphone market share. However, it’s my opinion that BBRY isn’t likely to struggle for much longer. The company has a secret weapon that has been in the works for some time. Now, they are starting to see the rewards. On top of their secret weapon, I believe that smartphone sales at BBRY are going to climb. Today, we’ll talk about what their secret weapon is, why smartphone sales are going to climb, and what we can expect to see from BBRY moving forward.
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BlackBerry’s QNX OS May Not Be Good For Phones, But It’s Still Taking Over!
When we look back at BBRY and its fall from the leadership position in the smartphone industry to less than 1% of the market share, there’s one clear reason this happened – the QNX operating system. As smartphones became more and more popular, more companies decided to get involved in the industry. Soon, Apple’s iOS and Google’s Android became the leaders in smartphone operating systems, leaving BlackBerry’s QNX in the dust. However, BBRY hadn’t given up on QNX, and that’s starting to pay off.
You see, the Internet of Things is the next big industry. Tying physical devices to the overall network is where BBRY is taking the lead. Believe it or not, the company’s operating system may not be in phones, but it’s being used in traffic lights. That’s right! When you sit at a red light and it knows that no one is going through the green, so it changes to let you go, chances are, BBRY is making that happen. The company’s operating system is also being used to drive infotainment systems in the majority of automobiles, it’s being used to drive manufacturing equipment, it’s even being used in medical equipment. So, while QNX isn’t the leader in the smartphone OS space, BBRY has used it to carve out their own niche – one they have little to no competition in!
BlackBerry Smartphone Sales Are Likely To Climb
As if the increasing popularity of QNX in the Internet of Things wasn’t enough to make BBRY profitable, it’s my opinion that we’re going to start seeing a lot more BlackBerry smartphones in the hands of consumers. While the company had to swallow a relatively bitter pill to make this happen, they are doing so, and it’s likely to work! BBRY knew that the reason it wasn’t selling phones had quite a bit to do with the operating system that they were using. So, late last year, the company launched a new phone known as the Priv. This phone did not use the QNX operating system. Instead, it used the overwhelmingly popular Android operating system. Wouldn’t you know it, the phone flew off of the shelves. Now, BBRY sees the Android operating system as the way of the future for all of its smartphones! In my opinion, this will increase sales in a big way, leading to handset profitability for BBRY once again.
What We Can Expect To See From BBRY Moving Forward
As mentioned above, BlackBerry hasn’t had the best time in the market over the last few years. However, that’s changing, and in a big way. The company has swallowed the bitter pill that is using a competitor’s operating system. As a result, we’re likely to see profits from smartphone sales. On top of this, the QNX operating system is turning a profit in areas that no one ever thought it would. Between the two, BBRY is looking more and more appealing every day. So, get ready for gains my friends, BBRY is one for the bulls!
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What Do You Think?
Where do you think BBRY is headed moving forward and why? Let us know your opinion in the comments below!
[Image Courtesy of Pixabay]