Summit Semiconductor Inc (NASDAQ: WISA) is a stock that we’ve been following for a short while here, and for good reason. The company’s technology could shape the way that we see the immersive home audio market in the same way that Blu Ray changed how we watch movies or Bluetooth changed the world of connected devices. Today, the company released news surrounding this evolution, and it’s big. Below, we’ll talk about:
- The news;
- why we’re so interested in WISA; and
- what we’ll be watching for ahead.
WISA Announces New Partnership
As mentioned above, Summit Wireless announced big news today. In a press release issued this morning, the company said that it partnered with Harman International. As we have come to expect from the company, the partnership surrounds the delivery of a superior audio experience to consumers. The experience will be created by combining WISA technology with the innovative Harman Kardon Citation Series. This series of products was first showcased just last week at IFA 2018.
The new Harman Kardon Citation Series is a highly sophisticated system comprised of wireless smart speakers and immersive sound capabilities, powered by WiSA-certified technology. This technology enables the system to bring wireless, low latency multi-channel capabilities and authentic concert-quality stereo sound to the table! The system also features voice control, multi-room operability, multi-channel surround playback, built-in Chromecast, and other features. The new product line includes the Citation TOWER, BAR, SUB and SURROUND, each of which have been designed to fit a variety of home entertainment needs.
In a statement, Brett Moyer, President and CEO of Summit Wireless, had the following to offer:
Our technology partnership with HARMAN is pivotal to our mission of enabling intelligent devices and next generation systems to deliver immersive, wireless sound that pushes the consumer experience to new heights… Harman Kardon’s Citation Series addresses the needs of savvy consumers who want exceptional audio quality without compromise, and this new product line delivers on that.
The above statement was followed up by Dave Rogers, President of Consumer Audio at HARMAN. Here’s what he had to offer:
The Harman Kardon Citation Series sets a new standard for premium, wireless home audio and entertainment systems, and Summit Wireless is an integral part of delivering sophisticated, seamless solutions to consumers… Leveraging Summit’s WiSA-certified technology enables us to offer unprecedented immersive sound experiences that take full advantage of today’s most intelligent devices.
Why We’re So Interested In WISA
When I look at revolutionary changes to the way we do things, I often think about the profits that are generated through these technologies. Think about how much money was generated when Blu Ray changed the movie-watching experience or Bluetooth changed how we connect devices to one another. Well, that’s what we’re seeing from WISA.
Summit Semiconductor is a founding member of WiSA, an association that’s working to change how we experience the sound involved in home entertainment. With its proprietary WiSA-certified technology, the company has created a system that makes home entertainment easy to set up, brings high quality sound to consumers on a budget, and allows for more channels that a WiFi or Bluetooth system. Therefore, the sound quality is matched with the ability to create a true surround sound experience. All in all, I believe that WiSA is the technology that will bring surround high quality surround sound to the masses.
What We’ll Be Watching For Ahead
Moving forward, the CNA Finance team will continue to keep a close eye on WISA. In particular, we’re interested in following the company’s continued expansion as it adds more brands to its family of WiSA-certified products. Nonetheless, we’ll continue to follow the story closely and bring the news to you as it breaks!
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