Where And How CNA Finance Started
Well, years ago, I owned a website called JEM Credit Cards which, really wasn't much to be proud of for the most part. I made very little money and one day, started making some. From then on, JEM went down hill fast. Because I made good money, I wanted to go out and have a good time. I didn't want to focus on what I've built. But, then again, I've heard this happens to quite a few first timers in money. Anyway, a partnership went south and, the business quickly came to a screeching halt. Eventually, I built JEM back up only to have Google Updates kill my rankings. Fortunately for all of us, search has become much harder to manipulate.
Anyway, at the bitter end of JEM, my fiance (Anamaria Martinez), a friend of ours who prefers to remain anonymous and myself (Joshua Rodriguez) all sat at the kitchen table and started to design what we believed would become the greatest source of financial information online. We quickly scraped together a wordpress blog and a bunch of people who were willing to write for us for nothing more than profit share. A business in a box with no out of pocket expense.
There Were Only A Few Key Things We Were MissingA Competitive Edge - The internet is full of financial information sources. Industry giants like Forbes, CreditCards.com and BankRate.com have such a grasp on this industry that I could only dream to have a company as big as theirs one day. What could we bring to the table that they couldn't? A Personal Approach - If industry giants had such a grasp on the market, simply put, I'm chasing after the wrong market. We need to bring a more personal feeling to our blog. The only problem is, it's absolutely impossible to do that if so many people are writing for the blog. Everyone has their own personality and because personalities tend to collide, the blog itself would never take on it's own persona so to speak. Captivating Content - The truth is, any Joe Schmoe on this lovely planet we like to cal Earth can do a bit of research and produce a masterpiece with a little effort. That's proven time and time again as thousands of new blog posts are published online every minute. But to really captivate an audience, you have to have a relatively intriguing story. One that can be followed and precisely understood through any course of action to come. That can't be done with purely informational pieces of content.
This All Boiled Down To One Thing...I Need To Be MeThis entire time, every one of the hundreds of posts I've written and, members of the community have written. This entire time, we didn't give you what you came to my blog for in the first place. We didn't give you a personal approach to the information that you're trying to digest. Let's face it, you go online to learn, great bloggers share great information coupled with amazing stories. We see this time and time again from bloggers like Jeremy at Modest Money, Cat at Budget Blonde, John at Frugal Rules, Tracie at Penny Pinchin Mom, the list goes on and on. So, I'm going to take what I've learned from these greats, the greats I follow, I need to just be myself!
So, Here's A Little Bit About MeI'm Joshua Rodriguez. I'm no rich guy with a big business in the top of some skyscraper in New York City. Nope, I'm just a normal 25 year old guy with a really good job, an apartment, a beautiful fiance and, a Honda Accord which I love! I've had a lot of working experience helping people with debt. A while ago, Jason Mathis started a debt relief company called Growth Financial. I helped with everything from increasing sales to learning the fulfillment process to eventually bring it in house. In the process, I learned a lot! I mean, a ton of incredibly useful information about all types of debts. I also learned quite a bit about investments, credit card use, budgeting, ect... The general personal finance stuff. I've even helped over a hundred people to manage their debts and finally achieve financial stability. But, that's only relevant for the finance side of the blog. I'm also a regular guy. You know, I wait for the clock to tick on Friday to go have a drink. I've got my own financial pitfalls and, I'm sure the ones I've been through won't be my last. I've made stupid mistakes, I mean stupidity that was only surpassed by the excuses I made for the mistakes after the fact.
And, Why Exactly Am I Telling You All This?
Well, because I want you to know exactly what you're going to get when you read my blog. The bottom line is, you're going to get a human. You're not going to get some kind of mass content generation firm with the latest news on the hottest topics. Nope, I'm going to talk about what's important to me, you and the rest of my audience. I'm not going to use the money I make to fund my private jet and get a tax refund after being bailed out. Nope, I'm going to help my community. I'm not going to try and force you to choke down bland, informational pieces of content...I'm going to give you something worth reading.