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SOBRsafe (SOBR) Stock: 2022 Was Impressive | 2023 May Be More So


I introduced SOBRsafe™ (NASDAQ: SOBR) to the CNA Finance community recently because I was interested in the company’s technology and how it may save the US economy billions of dollars each year in spending on alcohol-related accidents. 

As I continue to dig deeper into the company, I’m becoming more and more impressed with the opportunity it represents. Much of this excitement hit when I came across the company’s 2022 recap. 

SOBRsafe Is Delivering in a Big Way 

There’s no question that SOBRsafe made significant progress from a financial and operational standpoint in 2022. Find a breakdown of both below.

SOBRsafe Financial Progress

Since its uplist to the NASDAQ in June 2022, SOBRsafe has raised $19.5 million resulting in total paid-in capital since 2019 of $25 million. As a result of the company’s fundraising efforts, it has enough money on hand to execute on its goals through 2023 and moving into 2024. 

SOBRsafe Operational Progress

The company is also impressive from an operational standpoint. Since it was listed on the NASDAQ, the company has entered the early stages of revenue generation, building a book of six paying clients and entering into agreements with 9 distributors. As a result of these agreements, the company now has access to well over 50,000 potential customers. 

SOBRsafe also took part in 10 alcohol and drug detection-related conferences, conducted thousands of product demonstrations, and collected more than 600 leads. 

However, what I find most interesting is that the company doubled its sales staff. That’s exciting news as SOBRsafe actively works to turn the leads it has generated over the year into sales. 

What Is SOBRsafe?

SOBRsafe is a technology company that has developed two devices in the alcohol detection space:

  • Stationary Device: The first device is a small one that looks like a computer mouse with two sensors. One is a biometric reader to verify identity, while the other analyzes the vapor emitted from the user’s finger to determine the absence or presence of alcohol. 
  • Wearable Device: The company has also developed a wearable device that looks somewhat like a fitness band. When someone wears the device on their wrist, it employs the same alcohol detection technology, but with continuous monitoring and both GPS tracking and band removal alerts. 

For more information on SOBRsafe, check out the first SOBR article I posted. 

Why This Technology Is Important

I touched on the fact that SOBRsafe got my attention because it was solving a problem that costs the United States economy billions of dollars per year. However, it’s hard to see just how important this technology is without diving into the numbers. 

Alcohol abuse results in $70 billion in costs to the United States economy between crashes, increased healthcare costs, and justice department needs each year. That’s staggering enough but it’s not the end of the story. Alcohol abuse also leads to $179 billion in workplace productivity losses each year. 

All told, the United States Centers for Disease Control (CDC) suggests that excessive alcohol use costs the United States economy $249 billion annually – that’s just shy of a quarter trillion dollars! 

Of course, no single solution is going to cut that cost completely, but SOBRsafe has the potential to make a significant dent in it. Companies who take advantage of the technology to ensure their employees aren’t under the influence while on the job won’t experience the extreme losses other companies might. 

Moreover, the technology has already been proven to reduce insurance rates, which in many cases means it pays for itself. 

Building Residual Revenue

SOBRsafe’s revenue model is hard to ignore. The company has built a system that allows it to generate revenue from the sale of its technology, but its primary focus is a SaaS subscription service that’s likely to generate substantial residual revenue ahead. Here’s how their revenue model works:

  • Device Revenue: Companies pay $600 for each stationary device they purchase and $450 for each wearable device they purchase. 
  • Residual Revenue: Once they’ve purchased the devices, companies also pay $30 per user per month. This fee connects the device to the Internet of Things making it possible for employers to track data and act on-demand when the technology detects the presence of alcohol. 

The Bottom Line

The bottom line here is simple SOBRsafe is the first to market with a touch-based alcohol detection system. The company’s technology has the potential to put a significant dent in the massive $249 billion economic loss excessive alcohol use represents. 

But having the technology is only half of the story. After all, it doesn’t matter how great a company’s product is if it’s not executing for its investors. 

That’s where SOBRsafe really shines. The company had several WOW moments in 2022 and is likely to have several more as 2023 progresses.  

Article Resources

Disclosure: CNA Finance is not an investment advisor or broker-dealer. This article was written by Joshua Rodriguez and expresses his personal opinion of SOBRsafe but should not be construed as a solicitation to buy, sell, or otherwise trade any specific security. This is a sponsored article and should not be considered investment advice. Investing comes with risk and CNA Finance strongly advises investors to seek advice from licensed professionals before making any investment decisions. 

True Velocity (TV Ammo) To Merge With Breeze Holdings (BREZ) Stock in Meaningful SPAC Deal Shortly


Late last year, Breeze Holdings Acquisition Corp (NASDAQ: BREZ) announced that it would merge with TV Ammo (True Velocity) in a SPAC deal valued at $1.21 billion. Below, we’ll talk about the deal, what TV Ammo is, and why investors should be paying close attention as this deal comes to a close. 

The SPAC Deal Between TV Ammo and BREZ

As mentioned above, the deal was announced late last year. Under the deal, Breeze Holdings will merge with True Velocity Ammo in a deal valued at $1.21 billion. On top of that $1.21 billion valuation, the deal also includes up to $100 million in private placement financing. 

In the October announcement, the two companies said that the agreement was a definitive one and that the deal is expected to close in the first quarter of 2023. Considering that statement, the deal could close any time now since we’re squarely in the first quarter of the year. 

Following the merger, True Velocity Ammo will be the surviving company and Breeze Holdings will cease to exist. 

What Is a SPAC Deal

A Special Purpose Acquisition Company raises money through a public market IPO with one intention. That intention is to use the money it raises to acquire another company, essentially bringing that company public. 

That’s exactly the type of deal we’re seeing with Breeze Holdings and TV Ammo. 

Breeze Holdings began trading on November 23, 2020, in an attempt to raise funds to acquire another company. Today, the company has the funds it needs for the acquisition, targeted TV Ammo as the company it intends to acquire, and completed a definitive merger agreement that will result in the acquisition. 

What Is True Velocity Ammo

True Velocity Ammo is a company that has the potential to become a disruptive force in the ammunition industry. That’s because there’s a big problem in the industry. 

The vast majority of ammunition is created using brass cartridges that are packed with primers, gunpowder, and bullets. That system has worked for ages – but now it’s coming under pressure. You see, brass is a relatively expensive metal, and occasional shortages mixed with increasing gun ownership in the United States mean that many are having difficulty finding the ammunition they need to operate their firearms. 

That’s where TV Ammo comes in. 

The company developed proprietary technology that allows it to nix the brass cartridges needed for the development of ammunition. Not only does this ammunition give you the ability to hunt in any environment, but it also comes with a few other perks:

  • Lighter Load: True Velocity ammunition is about 30% lighter than traditional ammunition with brass cartridges. 
  • Improved Accuracy: The company explains on its website that it uses various proprietary technologies in the production of its ammunition. As a result, its ammunition is more accurate than traditional options. 
  • Reduced Heat Transfer: Many gun enthusiasts have felt the uncomfortable feeling of a hot barrel pressed up against an arm, leg, or another part of their body after target practice. TV Ammo helps to alleviate this issue too because the plastic cartridge leads to reduced heat transfer. 

Moreover, TV Ammo plans on producing several calibers, including .50, .338, 7.62, .308, 6.8, 6.5, and 5.56. 

A Huge Deal

Along with the announcement of the SPAC deal, True Velocity announced that it entered into a landmark partnership with Bass Pro Shops and Cabela’s. These partnerships are centered around a three-to-five-year agreement. 

As part of the agreement, Bass Pro Shops and Cabela’s will carry True Velocity ammunition across all of its retail channels. Moreover, this ammunition won’t just be in Bass Pro Shops and Cabela’s stores, customers will have the ability to sign up for a subscription service to have their ammunition regularly shipped to their front doors. 

A Massive Market Opportunity

True Velocity Ammo is still a relatively small fish in a vast ocean, but that presents an opportunity. I’m sure you’ve watched Shark Tank in the past. The show gives entrepreneurs the opportunity to pitch their ideas in front of venture capitalist Sharks. If the Sharks believe the product could be disruptive, they invest at a significant discount to what the company might be worth in the future if all goes well. 

TV Ammo is a Shark Tank-like opportunity. 

The company recently signed its landmark deals with Bass Pro Shops and Cabellas, leading to a national rollout of its product in big-box stores. Moreover, the company is likely to continue expanding its footprint across the United States and around the world thanks to proprietary technologies that make ammunition lighter, more accurate, and less conductive to heat transfer. 

So, how big is the market opportunity?

According to Verified Market Research, the ammunition market was worth about $22.35 billion in 2021. The industry is expected to grow at a compound annual growth rate (CAGR) of 5.42%. As a result, experts expect the ammunition market to be worth $35.94 billion by 2030. 

That’s a massive market, and when companies disrupt massive markets like this, the potential for growth is impossible to ignore. 

When Will the Deal Go Down

There are no public clues as to exactly what date the deal between Breeze Holdings and TV Ammo will take place. All we know is that the deal is expected to take place sometime in the first quarter of 2023. That’s good news considering it’s already January 25th. 

That means according to the time frame announced with the news, the deal is expected to close within the next two or so months – though, I expect that it may close sooner than that. 

The Bottom line

The bottom line here is simple. TV Ammo has the potential to disrupt the ammunition industry as we know it. With products already in Bass Pro Shops and Cabella’s stores, the company may be on the fast track to doing just that. 

If it’s capable of doing so, True Velocity will take its share of an industry that’s expected to be worth nearly $36 billion annually by 2030 – and continue to grow. 

Of course, investing in SPACs can be risky. It’s important to do your own research and form your own opinions. Nonetheless, BREZ is a stock to pay close attention to with the TV Ammo merger just around the corner. 

Article Resources

Disclosure – CNA Finance is not an investment advisor or broker-dealer. The author of the article holds no shares in any stock mentioned herein and has no intentions to open positions within the next 72 hours. CNA Finance doesn’t have a monetary relationship with any stock mentioned herein. This article represents the views of the author, but not necessarily the views of CNA Finance or its team. Investing and trading come with risk. Carefully consider these risks and consider speaking with a licensed professional before making investment decisions. This article is not intended to constitute financial advise and is not a solicitation to buy or sell equities. 

SOBRsafe (SOBR) Stock: A Potential Multi-Billion Dollar Opportunity


Shark Tank is one of the most popular television shows on air today. Millions of people tune in to the show every time a new episode airs. There are a couple of reasons the show is so appealing:

  • Innovation: People are naturally drawn to new, exciting products. 
  • Solutions: Shark Tank entrepreneurs often produce solutions like nothing ever seen before. 
  • Success: It’s also enjoyable to watch as the shark investors help entrepreneurs make their dreams come true. 

If you’re like me, you’ve often dreamt about what it would be like to become a shark. You’d love to get involved in an innovative product in the early stages that has the potential to change the status quo. I may have found such an opportunity in a stock known as SOBRsafe™ (NASDAQ: SOBR). 

What Is SOBRsafe?

SOBRsafe is a publicly traded company that’s dedicated to promoting safety in the workplace by addressing a major problem – alcohol use. This is a crtitical issue that costs American employers and insurers tens of billions of dollars per year. 

How does SOBRsafe address the workplace alcohol use problem?

The company developed a proprietary solution known as SOBRcheck™ that looks similar to a computer mouse. When employees get to work, they place their index and middle fingers over the sensors in the device. One sensor performs a biometric scan to confirm the identity of the employee while the other tests the vapor emitted from the employee’s skin for alcohol. 

If the employee has been drinking, the device relays the information to the proper parties via a powerful software back end so the issue can be addressed according to corporate policy.  

Why This Technology Is Important

SOBRsafe’s technology can save lives and money. Currently, more than 95,000 people die each year in the United States due to excessive alcohol use. Moreover, American employers and insurers spend $63 billion per year on alcohol-related injuries, deaths, and productivity losses. Check out the stats below to see how important SOBRsafe’s technology really is. 

Workplace Stats

Alcohol has proven to be a substantial issue in the workplace. Here are some workplace alcohol use stats that you may find shocking:

  • 47% (nearly half) of workplace injuries are linked to alcohol use. 
  • Workers with an alcohol problem are 270% more likely to be involved in a workplace accident. 
  • At least 11% of workplace fatality victims test positive for alcohol. 

Insurance Stats

SOBRsafe is also an important product from an insurance standpoint. In fact, companies that employ the device may receive discounted premiums. Here’s why:

  • Between 38% and 50% of workers’ compensation claims are the direct result of substance abuse. 
  • Substance abusers use employee health benefits three times more than other employees. 
  • Substance abusers experience three times the medical costs of average consumers. 
  • SOBRsafe customers have experienced up to a 20% insurance savings upon SOBRcheck installation. 

Areas Where SOBRsafe Can Make a Significant Impact

In my opinion, SOBRsafe’s technology can create a meaningful impact in just about any workplace. However, there are some industries where the company’s technology represents the most meaningful opportunities. 


There are several applications for the SOBRcheck, and the company is already taking advantage of one of them. People on probation for alcohol-related crimes are often required to take a breathalyzer test when they meet their probation officers. This can lead to problems like:

  • Breathalyzers aren’t always convenient. 
  • Burping, hiccupping, or vomiting before the test can lead to high readings even if the person didn’t drink any alcohol. 
  • Certain diets can lead to false-positive breathalyzer readings. 
  • High breath temperatures can increase alcohol readings by 10% to 20%. 

Some justice departments around the country are already combatting these issues by implementing SOBRcheck in their probation offices. As the technology proves effective, this trend is likely to grow. 

School Bus Drivers

118 school bus drivers have been arrested for DUIs since 2015 – and that’s only the ones the police caught, likely the tip of the iceberg. Unfortunately, more than one-third of those violations led to accidents, many of which resulted in the hospitalization of student passengers. 

Beyond the 118 school bus drivers that were caught driving impaired, 260 drivers either failed or refused post-route alcohol tests. Perhaps even more concerning is the fact that there’s little-to-no clarity in terms of keeping a record of the severity of issues or even impaired driver identification. 

SOBRsafe solves both of these problems. With SOBRcheck, school districts can ensure that their drivers haven’t consumed any alcohol. When the device does detect alcohol use, it’s connected to the internet of things (IoT), making good record-keeping an automatic process. 


Alcohol wreaks havoc on the construction industry as well. In fact, more than 20% of construction accidents are directly related to alcohol consumption. Not to mention, about 12% of construction workers have an alcohol use disorder, significantly higher than the 7.5% national average. 

Construction companies that use SOBRcheck can reduce the risk of their workers being involved in such accidents. Moreover, the introduction of the technology into their businesses will likely result in insurance savings that offset the cost of the introduction. 

Fleet Management

Managing a fleet can be concerning, especially when 56,000 commercial drivers were charged with substance abuse violations in 2020 alone. Not to mention, there were 24,000 alcohol-related fatalities involving heavy and light-heavy trucks in the same year. 

Companies that manage a fleet of vehicles and drivers can benefit greatly by incorporating SOBRcheck into their day-to-day activities. 

Logistics & Warehousing

10% of logistics and warehouse workers are heavy drinkers. At the same time, there are around 856,000 forklift operators across the country with about 11% of them involved in an accident each year. 

SOBRcheck can help reduce the occurrence of forklift accidents across the United States, not only saving companies money but saving lives in the process. 

Managed Care

The rehabilitation sector was worth nearly a quarter trillion dollars last year and is expected to continue growing at a massive rate. Although companies in this sector treat patients for alcohol use disorders, they lack non-invasive, yet accurate tools for assessing alcohol use in their patients. 

Their forthcoming wearable band SOBRsure™ has already been embraced within the rehab industry, garnering a purchase order for 1,150 bands while still in pre-sale mode. 

The Market Opportunity Is Tremendous

When I look for an investment opportunity, I like to look for opportunities that hit three nails on the head:

  1. They address a massive market. 
  2. They solve a problem that desperately needs a solution. 
  3. They have little-to-no competition. 

SOBRsafe seems to hit all of these. 

There’s a meaningful place for SOBRcheck in just about any industry and there’s no question that the product solves a problem that desperately needs a solution. After all, it has the potential to save lives, keep children safe on their commute to and from school, and save corporations significant amounts of money in insurance premiums. 

Not to mention, the product addresses multiple industries, some worth hundreds of billions of dollars per year. Sure, there’s competition from the status quo, the breathalyzer, but that’s like comparing apples to oranges. Breathalyzers are known for inaccuracy and are far from convenient. SOBRcheck technology from SOBRsafe has the potential to turn the alcohol detection industry upside down with no apples-to-apples competitors in sight. 

Is Dilution Ahead?

Any time I invest in a small company, I like to make sure they’re well capitalized. After all, if they need to raise money in the near term, dilution slashes the value of my investment. The good news is that when it comes to SOBRsafe, there’s no need for dilution any time soon. 

In fact, in late October 2022, SOBRsafe announced that its cash reserves exceeded $10 million as a result of $6 million in financing and $3 million in warrant exercises on top of the cash the company already had on hand. That’s enough money for the company to execute its business model at least through the end of 2023. In fact, Dave Gandini, CEO at SOBRsafe, had the following to say about the company’s financial position:

“We are pleased that our institutional investors continue to demonstrate confidence in and support for our technology, business plan and customer adoption. This cash on hand empowers us to accelerate the building of our national sales team and gives us the opportunity to ‘pull forward’ value-added features that drive increased margin and key differentiation in the detection market. Finally, we believe we have the cash to fully implement and execute on our business plan in 2023 and beyond.”

2023 is Poised to Be a Big Year for SOBRsafe

SOBRsafe is already generating revenue, but like any other company, it plans to generate much more. In the year ahead, the company is working on minting relationships that expose its products to a wider audience while building a sales team to do more of the same. 

At the same time, the company’s products are already being used in the justice and managed care industries. As they prove effective, they’re likely to expand further within these sectors. All told, 2023 is likely to be an exciting year for SOBRsafe. 

The Bottom Line

The bottom line here is that SOBRsafe is a compelling investment opportunity. The company has the potential to play a substantial role in solving the alcohol-related workplace accident problem across the United States while creating better outcomes in the rehabilitation and probation categories. 

Although there are always risks to consider when you invest, especially in early-stage companies like SOBRsafe, this stock and the potential it brings to an investment portfolio are hard to ignore.  

Article Resources

Disclosure: CNA Finance is not an investment advisor or broker-dealer. This article was written by Joshua Rodriguez and expresses his personal opinion of SOBRsafe but should not be construed as a solicitation to buy, sell, or otherwise trade any specific security. This is a sponsored article and should not be considered investment advice. Investing comes with risk and CNA Finance strongly advises investors to seek advice from licensed professionals before making any investment decisions. 

Atlis Motor Vehicles (AMV) Stock: More Than Doubles on Energy Solution Demand


Atlis Motor Vehicles Inc (NASDAQ: AMV) shocked investors mid-day Wednesday, January 11, with shares more than doubling mid-day. The stock popped as the result of non-binding letters of intent (LOI), Memoranda of Understanding (MOI), and purchase orders that suggests demand for the company’s batteries is flying. 

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Details on the News That Sent AMV Shares for the Top

As mentioned above, Atlis Motor Vehicles is flying in the market today. At the time of writing this article, the stock was trading on gains of over 150%. The gains come after the company announced that it reached a key milestone surrounding non-binding letters of intent to purchase batteries. 

According to the company, it has received multiple non-binding LOIs, MOUs, and purchase orders. These signs of demand came from several customers in the automotive, heavy equipment, and solar industries. All told, there’s demand for two gigawatt hours of battery capacity from the company. 

A Low Float Played a Role

The fact that demand for Atlis Motor Vehicles’ battery packs is up isn’t the only reason the stock experienced such significant gains. A low float played a meaningful role in the rocket-like movement seen on the chart. 

At the moment, there are under 9 million shares in the AMV public float. Since the law of supply and demand ultimately dictates stock prices, the limited supply helped AMV shares reach the incredible mid-day highs we’re seeing at the moment. 

When the news hit the tape, countless investors decided it was time to dive in. However, with a very limited number of available shares out there, the price rose significantly as more and more volume started to roll in. So far, more than 25 million shares have traded hands today – that’s nearly three times the total number of shares in the stock’s entire public float. 

What Is Atlis Motor Vehicles?

Atlis Motor Vehicles is an electric vehicle company. In particular, the company’s star product is the Atlis XT truck. The Atlis XT is an all-electric truck that comes with some significant perks. It can charge in 15 minutes, has a 500-mile range, and has a 35,000-pound towing capacity. 

However, the Atlis XT truck isn’t the only thing the company has to offer. 

Another core offering of the company is the Atlas XP platform. The platform is essentially the frame and electrical components of a work truck. From there, enterprise customers are able to create their own unique truck designs to meet the specific demands of their industry. 

However, the big story from Atlis Motor Vehicles today surrounds the company’s energy solutions. In my humble opinion, this is the are that makes Atlis shine the most. At the moment, if you want to charge an electric vehicle to 100% capacity, you’ll have to wait at least a couple of hours – in some cases, it could take nearly a day. 

With Atlis Motor Vehicles’ energy solutions, that’s not the case. The company is currently developing solutions that make it possible to charge electric vehicles in around 15 minutes. Sure, that’s still longer than it takes to fill a vehicle with gas, but it’s miles ahead of anything available today. 

No wonder there’s so much demand for the company’s energy solutions. 

Should You Dive Into Atlis Motor Vehicles?

This is a difficult question to answer, and one that I simply couldn’t answer for you. However, I can share the pros and cons with you and let you make your own decision. Here are the pros and cons to consider:

AMV Stock Pros

  • Atlis Motor Vehicles’ energy solutions could change the way we see electric vehicles. One of the biggest barriers to the EV industry is charging times. If the company is able to get vehicle charging times to 15 minutes or less, the move would represent a significant step forward for the electric vehicle industry. 
  • There’s obviously significant demand for the company’s energy solutions. This could push the company to profit quickly once it leaves the development stage and moves into the commercialization stage. 
  • There’s plenty of interest from investors as well. Although the stock isn’t likely to stay at such extreme high levels in the short term, high levels of investor interest could put a floor on the stock. 

AMV Cons

  • Atlis Motor Vehicles is in the development stages. Sure, the company has solid proof of concept, but it hasn’t yet achieved something it can bring to the mass market. Any company in the development stage is a risky play. 
  • The company is losing money hand over fist as it continues to develop its product. As such, it will likely be heavily reliant on funds from the market and its supporters for some time ahead. This could result in the dilution of early investor value. 
  • Purchase orders, non-binding letters of intent, and MOUs are great, but they’re very different from cold-hard cash. There’s no telling what percentage of these will become converted sales once the company is able to fulfill. 

The Bottom Line

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The bottom line here is simple: there are good reasons for the tremendous run for the top AMV stock is taking in the market today. On the other hand, there are significant risks to consider before you get involved. 

Sure, Atlis Motor Vehicles may change the shape of the electric vehicles industry with record-setting charging times. Then again, the entire company could go down in bankruptcy before it ever makes its way through development. It’s easy to look at the extremes and become excited or fearful. 

Instead, you should take a calculated approach to investing. Consider whether or not you think AMV will achieve its goals and how much of a difference its technology will make in the electric vehicles and clean energy space. Also, consider the risks and what percentage of your portfolio you’re willing to risk on AMV stock. 

If you’re left with more questions than answers, there’s no harm in talking with your financial advisor about a potential investment. 

Artilce Resources 

Biora Therapeutics (BIOR) Stock: What’s In Store Next?


Biora Therapeutics Inc (NASDAQ: BIOR) had an incredibly strong day on Tuesday, January 10th, after the company announced it received pre-IND feedback from the United States Food and Drug Administration (FDA). When I say an incredibly strong day, the stock climbed 155.92% by the close of the trading session. 

When big runs like these happen, it’s hard not to want to get involved. After all, who doesn’t want to earn more than 150% returns in a single trading session? Below, we’ll look into why the stock climbed so much on Tuesday, what Biora Therapeutics does, and whether or not it’s a strong stock to consider investing in moving forward. 

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The News That Sent BIOR Stock on a Frenzy

As mentioned above, Biora Therapeutics stock flew for the top today, closing more than 155% more expensive today than yesterday. The news that sent the stock for the top surrounded feedback from the United States Food and Drug Administration (FDA) about the company’s PGN-600 development plans. 

The PGN-600 program is designed to target the treatment of ulcerative colitis (UC). 

Based on the feedback the company received surrounding its clinical development plans, it announced that it remains on track to file its IND (investigational new drug application) and launch a clinical trial relatively soon. 

What Is Biora Therapeutics?

Biora Therapeutics is exactly what most people think of when they think about biotechnology companies. The company is using state-of-the-art technology in an attempt to produce better clinical outcomes. 

In particular, the company is literally encapsulating technology that solves one of the biggest problems in medical science today – drug delivery. In particular, the company is working to find solutions for delivering drugs directly to the site of gastrointestinal diseases. 

The technology at the center of everything the company does is a capsule that is capable of holding a drug intact until it reaches the site of disease. Once the capsule reaches the disease site, it releases the drug to the disease site without the need for an injection. 

Understanding Biora Therapeutics From a Development Stage Perspective

In order for Biora Therapeutics to sell its innovative technology, the company must successfully make it through multiple clinical studies. At the moment, the company is in the early clinical stages – producing a proof of concept for regulatory agencies. 

The company’s pipeline includes three clinical programs:

  • DDS: The DDS clinical program is centered around the company’s ingestible drug delivery technology. This program is currently in early clinical stages. 
  • PNG-600: The PNG 600 clinical program is a combination program that combines the company’s proprietary drug delivery device with tofacitinib (Xeljans), a Pfizer product that is approved for the treatment of arthritis, psoriatic arthritis, and ulcerative colitis. The target indication in this particular program is ulcerative colitis – a condition with a more than $5.5 billion annual market. This program is currently in preclinical stages. Following today’s news, the clinical stage may be just around the corner. 
  • PNG-001: PNG 001 is another combination development program. This one is focused on the combination of the company’s proprietary device and an adalimumab variant. Adalimumab is currently sold as Humira as well as other name brands. It’s a monoclonal antibody that’s been FDA-approved to treat ulcerative colitis as well as eight other conditions associated with arthritis, spondylitis, Crohn’s disease, and psoriasis. 

So far, all programs the company is working on are promising. The company’s drug delivery device is proving its concept and the two programs having to do with actually treating ailments involve therapeutics that already have a proven track record of safety, tolerability, and efficacy. 

On the other hand, it’s important to keep in mind that anything can happen in clinical trials. Investing in early-stage clinical programs is risky business. As such, if you do decide to buy shares of BIOR, it’s important to consider the risk and minimize your long-term exposure to the stock. 

The Best Case Scenario for Long-Term Investors

In a best-case scenario situation, BIOR investors have a long road ahead, but that road can be incredibly fruitful. It will likely take at least a few years, if not several years, for the company to produce a product that reaches the market. Keep in mind, PNG-600 is the first program targeting a mass-market indication and that program hasn’t started yet. 

In most cases, it takes at least three clinical trials for a new treatment option to go from the clinical-stage to regulatory approval. These trials cost millions of dollars to work through and dilution as a result of a need to raise cash is commonplace. 

However, if you’re willing to stick it out, and Biora Therapeutics is successful in bringing one of its programs to market, you could be in for a massive payday. As this new option gets closer to approval, there’s a strong likelihood that massive companies like Xeljans and Abbvie will find value in the company’s technology and seek to acquire it before it hits the market. 

Even if an acquisition doesn’t take place, a new, less invasive, more accurate option for delivering therapeutics to ulcerative colitis patients has the potential to take a meaningful share of the $5.5 billion ulcerative colitis market.

The Risks 

There’s no such thing as a risk-free investment. Moreover, investments in clinical-stage biotechnology companies come with significant risks. Some of the biggest risks Biora Therapeutics faces include:

  • Clinical Risk: There’s a risk that one of the company’s clinical trials fails. If that’s the case, it could send the stock tumbling. 
  • Regulatory Risk: Even if everything goes well across all clinical trials, Biora Therapeutics isn’t in the clear yet. The company must properly convey the data from the trials to the FDA and it’s ultimately the FDA’s decision to approve or reject applications to bring new drugs and medical devices to market. 
  • Market Risk: There have been several cases where a company comes up with a meaningful solution to a medical problem, only to find difficulty selling it. Even if the company makes it through regulatory approval, it could still flop in the market. 
  • Financial Risk: All of the steps above take millions of dollars to accomplish. As a clinical-stage company, Biora Therapeutics isn’t producing a single dime from sales. As such, it will need to raise funds consistently throughout the development process. This could lead to heavy dilution of early investor value. 

Should You Invest in BIOR Stock?

That’s the million-dollar question and to be quite frank, one I can’t answer for you. The truth is that BIOR comes with some significant risks, but the long-term reward is hard to ignore. With that said, it’s important for you (and potentially your financial advisor) to weigh the risks of the investment and consider how it fits into your portfolio as a whole before you decide to – or not to invest. 

Where Is BIOR Stock Headed Next?

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There’s no telling where BIOR stock is headed next. However, if premarket movement is any indication, Wednesday, January 11th is likely to be a strong day for the stock. The stock is already up nearly 30% and it’s only about 5:20 in the morning.

However, be aware that the market tends to move in a series of overreactions. So, while the stock is climbing at the moment, it’s may take a deep dive after such tremendous growth yesterday and in the premarket this morning.  

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G Medical Innovations (GMVD) Stock: Should You Join the Frenzy?


G Medical Innovations Holding Ltd (NASDAQ: GMVD) is trading on extremely high volume and posting significant gains. This is all part of a wild ride that started on January 5th, when the company announced it had been granted two new United States patents. 

Sure, with the great news out there, you may think it’s time to dive in – but as with all investments, it’s important to do your research first. Read on below for a glimpse into what’s going on with GMVD stock, what G Medical Innovations does, and whether or not the stock is worth a second look for investors or traders. 

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The Scoop on the GMVD Stock Spike

As mentioned above, GMVD has seen some seriously volatile movement since it dropped news that it received two new United States patents on January 5th. Here are the details of those patents:

  • METHOD, DEVICE AND SYSTEM FOR NON-INVASIVELY MONITORING PHYSIOLOGICAL PARAMETERS: This patent is related to a sensing mechanism that allows a monitoring system to analyze the sensing condition before and during continuous monitoring of physiological body signals. The sensing condition analysis looks at pressure, ambient temperature, light, conductivity, and other parameters. As a result, sensing is more accurate and fewer false alarms take place. 
  • JACKET FOR MEDICAL MODULE: The company also received a patent for a device that acts as a smartphone flip case but allows consumers and patients to carry their monitoring devices in the case with their phones. This makes it easy for patients to monitor their vital signs and other parameters anywhere. 

What Is G Medical Innovations?

Although GMVD stock is flying, we spotted the first red flag when we looked for the company’s website. It seems non-existent. Here’s a screenshot of what you get when you search Google for “G Medical Innovations:”

OK, I should rephrase that. The domain name for the company, “gmedicalinnovations.com,” exists. However, when you load the site, you get the following:

So, we had to do some digging to get a better understanding of the company. We started by reading through press releases and followed up by digging through the company’s SEC filings. Here’s what we were able to find out:

  • The Company: G Medical Innovations Holdings is what you would expect if a healthcare company and a technology had a baby. The company’s central focus is on the development of mHealth and telemedicine solutions and monitoring service platforms. Think of medical devices mixed with software as a service concepts in the healthcare industry. 
  • Core Areas of Focus: G Medical Innovations hopes that its innovative solutions result in better outcomes for patients with cardiovascular, pulmonary, and endocrine diseases and disorders. 
  • Mobility: The company’s products show that its core interest is in mobile medical devices. It’s flagship product, Prizma, is a medical device that’s currently under development. Prizma is designed to turn any smartphone into a medical monitoring device – giving patients the ability to monitor their health from anywhere and empowering providers in the process. 
  • The Stock: GMVD stock has been on a run for the top for the past few weeks. On December 20, 2022, the stock was trading at about $2.00 per share. Today, GMVD shares are more than double that price, sitting at about $4.40 per share. Although there are strong fundamental reasons for the growth, investors should beware that the company is far from profitable and will likely need to raise more funds in the future. 

Should You Get Involved in GMVD Stock?

Ultimately, the decision to invest in any stock is yours and yours alone – and it’s important that you know that CNA Finance isn’t an investment advisor or broker-dealer. Our goal is to outline the information in an easy-to-digest way and let you make educated decisions. With that said, there are some people that should stay far away from this stock:

  • Investors: If you’re a long-term investor, GMVD isn’t likely to be a strong choice for you. The company is a clinical-stage medical device company. Sure, it does produce some revenue, but it’s far from profitable and even further from proving its ability to tackle a market in a long-term sense. Warren Buffett once said that you shouldn’t hold a stock for 10 minutes that you wouldn’t own for 10 years. Unfortunately, it’s far too early in the company to make any predictions as to where it might be in 10 years. 
  • Beginner Traders: Traders are attracted to tremendous volatility – the type of volatility we’ve seen from GMVD stock as of late. However, if you’re a beginner trader, this may not be the stock for you. At this point, fundamentals are out the window and GMVD is trading based on sentiment rather than data. In order to make a profit on a stock like this, you’ll need a deep knowledge of technical analysis and strong charting abilities. 

With that said, if you’re an experienced trader who knows their way around charts and technical ques, GMVD may be the perfect stock to consider getting involved in. 

Where Is GMVD Going From Here?

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There’s no telling with 100% accuracy where any stock is headed. GMVD is even more difficult to predict than others on the market due to its extreme volatility. With that said, I’m expecting a wild ride ahead. After a more than 42% gain Monday, we can expect a bit of a decline on Tuesday. Keep a close eye on technical indicators to determine where the stock may be headed afterward. 

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AMT Digital (HKD) Stock: Trade or Stay Away


AMT Digital Inc – ADR (NYSE: HKD) has been on a wild ride since its IPO in July of 2021, when it launched its IPO, raising $124.8 million in the process. Although the company only generated $25 million in revenue before the launch of its IPO, within two weeks of trading, the stock skyrocketed to a market cap that put it firmly on the list of the top 30 most valuable companies around the globe. 

The wild ride hasn’t slowed yet. In fact, in the four trading days this year, the stock has traded in the range between $9.84 and $29.95 per share. If that’s not a wide gap, I don’t know what is. 

With all the movement in HKD stock, many are considering diving in. Before we get too deep into the article here, I want to let you know that if you’re looking for a buy-and-hold opportunity, this isn’t it. On the other hand, if you’re interested in trading some serious volatility, HKD may be just the stock for you. 

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What Is AMT Digital?

AMT Digital is most widely talked about as an Asian digital investment bank. However, that’s just one of the four legs of the business. These four legs include:

  • Digital Investments: This is the core of the opportunity everyone seems to be talking about. The company is making large investments in digital companies across Asia. 
  • Digital Financial Services: AMT Digital plans on building an intelligent, cross-market, digital financial services platform licensed to provide digital financial services in Asia. This is important as there are few licensed financial services in Asia. 
  • Digital Media, Content, and  Marketing: AMT Digital also has a department of the business that’s centered around digital media. They plan to build a comprehensive content library while producing revenue from digital marketing services. 
  • SpiderNet Ecosystem: The SpiderNet Ecosystem is designed to serve as a connectivity service between Asia-based businesses and entrepreneurs. The goal is for this ecosystem to spur innovation across Asia. 

Is HKD Stock a Good Investment?

Any time there’s significant hype around a stock that causes extreme upward movement, like what we’ve seen from HKD, beginners start to ask whether or not the stock is a good investment. Although HKD stock may be a strong one to trade, it’s not a good target as an investment. 

As mentioned above, the company only generated about $25 million in revenue before its IPO. Today, just a few short months later, it’s trading with a market cap of around $4.3 billion. That alone tells you that the stock is highly overvalued. 

Moreover, extreme volatility is dangerous for investors, but that’s exactly what we’ve seen from HKD stock. The stock has traded between $9.84 and $721.23 since the launch of its IPO, making it one of the most volatile plays on the market today. 

Is a Short Squeeze Coming?

Trading and investing are two completely different concepts. While high levels of volatility are concerning for investors, they’re exactly what traders are looking for – and HKD stock is far from short on volatility. 

As such, this may be a very strong trade to consider. However, now may be the time to take a bearish stance on the stock. All over social media, traders are talking about a short squeeze on the horizon, but that’s highly unlikely. 

For a short squeeze to happen, there has to be a large number of shares sold short. The idea is that as the price of the stock heads up, short sellers must cover their positions by purchasing shares. This pushes buying volume up, causing significant upward movement. 

However, in order for a short squeeze to happen, there has to be a large short interest on the stock. That’s not the case here. At the moment, only about 1% of HKD shares are sold short – meaning there’s no chance of a short squeeze. 

So, Why Is There So Much Movement in Hkd Stock?

This is the million-dollar question, and nobody seems to have the answer. Even AMT Digital doesn’t know what’s going on according to statements made by the company’s management. Here’s what we know:

  • Meme Stock: Some traders have suggested that the movement is the result of meme stock activity. However, for there to be a meme stock, people need to talk about it on social media often. That doesn’t seem to be happening here. 
  • Short Squeeze: Some have suggested that the significant movement is the result of a short squeeze, but that doesn’t seem to be the case either. There’s simply not enough short interest on the stock for a short squeeze to take place. 
  • Volume: Regardless of this not being a meme stock or a short squeeze, volume is crazy. Friday’s volume alone was over 21 million shares. 

The bottom line is simple. Nobody seems to know why HKD stock is on such a wild ride, but traders are loving every minute of it.

Should You Trade HKD Stock?

This is the million-dollar question. First and foremost, if you’re a long-term investor or a novice trader, this isn’t the stock for you. AMT Digital is riddled with risk and there’s no telling which direction the stock is headed next. 

On the other hand, if you’re an advanced trader, HKD stock may present a significant opportunity. As you know, any time volatility is high, movement in the market is commonplace – and as a trader, you have the opportunity to take advantage of that movement. 

However, if you plan to do so, it’s important that you’re well-versed in technical analysis. There are little-to-no fundamental ques that tell you where HKD shares are headed next. So, it’s important that you’re able to get your ques from the chart. 

Where Is HKD Headed Next?

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The truth is, nobody knows. If I was just looking at the pre-IPO fundamentals of the stock, I would have never guessed it would have flown so high so fast. What I do know is that, at present, HKD stock is significantly overvalued. As such, I’d be making my bets with the bears. However, as HKD has proven since the launch of its IPO, there’s no telling what’s going to happen next. 

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What’s the Difference Between a Broker and a Trading Platform

As you get your feet wet, you often hear the terms broker and trading platform. Although these terms are commonly used interchangeably, there are distinct differences between the two. 

So, why are the terms often used interchangeably? Because you use both brokers and trading platforms to trade or invest in stocks. In fact, some of the best trading platforms are offered by brokers, further muddying the waters. So, what’s the difference between the two?

What Is a Stock Broker?

A stock broker, also commonly called a broker, broker-dealer or brokerage, is a company that acts as an intermediary between investors and the stock market. Brokers facilitate trades for investors, exchanging cash for shares and vice versa. 

Brokers have traditionally charged commissions for these services. Even today, full-service stockbrokers charge between 1% and 2% commissions for their services. However, that doesn’t mean you have to pay commissions to invest. We’ll talk about fees more later in this article. 

Thanks to technological innovation over the past few decades, there are several brokers that operate online. Discount online brokers have made investing in stocks online easy and relatively inexpensive. 

What Are the Best Online Brokers?

Every broker is its own business, and they all have their own unique fee structures and features. The best stockbroker for me may be different from the best broker for you, depending on the differences in our investing styles, capital capabilities, asset interests, and more. 

Although I can’t tell you which broker will be the best for your unique situation, I can tell you that the most popular online brokers in the United States include (in order starting with the most popular by number of customers):

  1. Fidelity. Fidelity is one of the most trusted financial institutions in the United States. The company has been serving customers for more than seven and a half decades. 
  2. Charles Schwab. Charles Schwab is another traditional full-service broker that evolved with the market to also provide discount online brokerage services. The company has been serving the investing community for nearly five decades. 
  3. Robinhood. Robinhood is strictly an online brokerage that was founded nearly a decade ago. The company caters to millennials and has become a favorite among young active traders.  
  4. Webull. Founded in 2017, Webull is the youngest broker on this list, but don’t let that fool you. The company has quickly grown to become the fourth most popular discount brokerage online by number of customers.  
  5. TD Ameritrade. TD Ameritrade is another brokerage that’s been serving investors for decades. The company has evolved to become a leading online player and is considered a top pick in the active trading community thanks to its thinkorswim platform. 

Although the brokers mentioned above are the most popular online options in the United States, there are several other options to choose from. Before signing up for a brokerage’s services, compare your option and consider which option is best for your unique situation. 

How to Compare Brokers Online

As mentioned above, each online broker is its own business, with unique qualities that may or may not appeal to you, so it’s important to compare your options before choosing which stockbroker you’ll work with. Consider the following as you compare your options:

  1. Fees. Many online brokers don’t charge trading commissions, and other fees are minimal. Others may charge commissions and exorbitant fees to manage your account. It’s best to choose a broker that offers the lowest fees for the products and services you plan to access. 
  2. Asset Availability. Some brokers only focus on stocks and exchange-traded funds (ETFs), while others make mutual funds, currencies, bonds, cryptocurrencies, and more available. Consider the types of assets you’re interested in trading and ensure the broker you choose has those assets available to trade. 
  3. Research Tools. Some brokers focus strictly on providing a platform where you can buy and sell stocks. Others offer a wide range of research tools, helping you make educated decisions as you invest and trade. Of course, educated trading decisions typically result in higher profits. Think about the tools each broker offers and how they may help you improve your investing and trading experience. 
  4. Technical Analysis Tools. If you’re a pattern day trader, you rely on technical analysis tools to predict moves in the market and exploit them for quick profits. Even investors use technical analysis to determine the best entry and exit points as they adjust their portfolios. Think about your technical analysis needs and which broker is best at meeting them. 
  5. Promotions. Finally, if you end up with two or three options you think are a good fit, consider promotions. Some brokers, like Robinhood and Webull, offer free shares of stock just to sign up and make your first deposit. 

What Is a Trading Platform?

A trading platform is a tool used by investors and traders to buy and sell assets. Online brokers typically offer their own trading platforms, but there is a wide range of third-party trading platforms to take advantage of as well. 

Investors and traders alike commonly use third-party platforms for access to tools like technical indicators, trading simulators, and historical data as they make investment decisions. 

What Are the Best Trading Platforms?

There are several trading platforms to choose from, each offering its own unique capabilities. So, there’s no one-size-fits-all best trading platform. Some of the most popular trading platforms include:

TD Ameritrade – thinkorswim 

Best for Active Traders

Although this is a broker-provided trading platform, it’s one of the most popular in the industry, especially among active traders. That’s because the platform was designed by traders for traders and includes all the bells and whistles even the most active market participants need. 

As with most broker-provided platforms, thinkorswim is absolutely free to use, you just pay standard contract fees on derivatives. 

Merill Edge

Best for Fundamental Research

Bank of America, one of the world’s largest banks, owns Merill Edge. The Merill Edge trading platform is an impressive offering, especially if you like to mix fundamental research into your trading strategy. 

The platform offers some of the most robust stock research tools available. These tools are so impressive they make the huge signup bonus and technical tools look like nothing more than icing on the cake. 

If you’re a Merill Edge customer, you get free access to the platform. 


Best for a Mix of Long-Term Investments & Short-Term Trades

E*Trade is one of the internet’s premier discount online brokers. Like the other options listed here, the company doesn’t charge for domestic stock and ETF trades. Moreover, it offers multiple trading platforms. This gives the company the ability to cater to the active trader as well as the long-term trader who takes a more fundament approach. 

How to Compare Trading Platforms Online

There are a few factors you should consider when you decide which platform is best for you. Some of the most important factors include:

  • Available Tools. Think about your trading or investment strategy and decide which tools are important for you. For example, if you’re a day trader, you need top-of-the-line technical analysis tools and indicators. On the other hand, if you’re a long-term investor, you take a more fundamental approach to market decision-making. 
  • Cost. Most broker-provided trading platforms are free to use. If you use a third-party platform, you may have to pay a monthly, annual, or one-time software licensing fee. You may also have to pay data subscription fees regardless of who provides the platform. Make sure you compare all platform-related expenses before you sign up. 
  • Layout. The market moves on a second-by-second basis. It’s important that your trading platform is structured to make the trading and investing processes as efficient as possible. Some platforms even allow you to structure your own layout so your trading desk shows the exact information you need on the home screen. 

Key Differences Between Brokers & Trading Platforms

There are several differences between brokers and trading platforms. The most important to consider are the services and fee structures you’re likely to experience with each. Here’s how these crucial differences compare from one to the next. 

Services Provided

Brokers and trading platforms offer two completely different types of services. 

Services Provided by Brokers

Brokers are the middle-man between you and the market itself. Brokers earn money by facilitating buy-and-sell trades for their customers. In some cases, the money they earn comes from their customers. In others, it comes from the market makers they use for order fulfillment in a system known as payment for order flow (PFOF). 

Services Provided by Trading Platforms

Trading platforms are tools investors and traders use to place trades. These pieces of software offer market data, technical analysis tools, news, and other information that can help you make larger profits in the market. 

Although you use a trading platform to place trades, your trades are placed with brokers. Once you place your trade, the broker executes it as requested. 


Because brokers and trading platforms are two completely different services, they charge different types of fees. 

Broker Fees

In the not-so-distant past, brokers typically charged commissions on all trades. Over the past decade or so, commission-free trading has taken the market by storm. Now, most brokers don’t charge commissions for domestic stock and ETF trades. They earn PFOF checks from market makers instead. 

There are other fees to consider though:

  • Contract Fees. If you trade options or futures, you should pay close attention to contract fees. These are fees brokers charge to execute derivatives contracts. 
  • Margin Rates. Some traders borrow money from brokers to facilitate trades in margin accounts. As with any other loan, margin trades come with interest rates. If you trade on margins, make sure to look into interest rates when you choose a broker. 
  • Service/Maintenance Fees. Some brokers charge a monthly, quarterly, or annual service fee if you don’t either maintain a minimum balance in your account or if you miss minimum trade activity requirements. The good news is the most popular players don’t typically charge these fees. 

Trading Platform Fees

The vast majority of trading platforms are free to use, especially when your broker provides them. In some cases, you may encounter one of three common third-party trading platform fees:

  1. Licensing Fee. This is a monthly, quarterly, annual, or one-time fee you pay in order to use the trading platform. 
  2. Data Fees. Some trading platforms give you access to high-level market data in exchange for a monthly or annual subscription fee. 
  3. Indicator Fees. Finally, some trading platforms lock their best technical indicators behind paywalls. 

Broker vs. Trading Platform FAQ (Freqently Asked Questions)

I’ve yet to come across a financial topic that isn’t met with questions. Some of the most common questions about the comparison between brokers and trading platforms include the following:

Is a Broker a Trading Platform?

No, a broker is not a trading platform. Investors use trading platforms to place market orders. Those market orders are then routed to your broker who executes the trade on your behalf. 

Which Broker Has the Best Trading Platform?

The best trading platform for you depends on your unique needs as an investor or trader. However, TD Ameritrade’s thinkorswim platform is a top-ranked option according to various sources. 

Which Trading Platform Is Best for Beginners?

E*Trade is a compelling option for beginners because it offers multiple trading platforms alongside easy-to-use trading tools. 

The Bottom Line

The bottom line here is simple; if you’re investing or trading, you’re going to need a broker and a trading platform. The good news is that some of the best trading platforms are free when you choose to work with the broker that developed them. 

Now that you know what you need to start trading, it’s time to give it a go. You can also further your trading education with our friends at Trade Ideas

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How to Invest in Stocks Online

The investing process has changed over time. People had to work face-to-face or over the phone with a trusted broker to get involved in the market in the past. It wasn’t until the 1990s that stocks became available online. Today, everything happens online.

Hundreds of brokers and trading platforms make it easy for you to invest in stocks online.

Unfortunately, the stock market isn’t something most people learn in grade school. At the same time, finance is a taboo topic. So, you may feel left in the dark, unaware of how to get started. Don’t worry. Follow the steps below to learn how to invest in stocks online… Successfully.

Step #1: Choose the Best Online Broker

Stock brokers are the middlemen between the investor and the publicly traded company. They make it easy for you to buy stocks online and off. So, the first thing you’ll need to do is find a broker to work with.

Your broker should make it easy to buy stocks, ETFs, and other exchange-traded products. There are several brokers to choose from. Five of the most popular include:

  • Fidelity. Founded in 1946, Fidelity is a traditional brokerage firm that quickly adjusted to the times as technology took hold on Wall Street. Today, the company is the most popular online discount broker by amount of customers and shows no signs of giving up its lead. 
  • Charles Schwab. Charles Schwab is also a more traditional broker, founded in the mid-1970s. Like Fidelity, Schwab led the charge as discount brokers changed the landscape of Wall Street, becoming one of the leaders in the market to this day. 
  • Robinhood. Robinhood was founded in 2013 as an online broker for the everyday investor and trader. The platform appeals most to millennials and is well known for offering fractional shares and even free shares of stock just for signing up. 
  • WeBull. Webull is the newest brokerage on this list, founded in 2017. However, the company quickly rose to the top, offering a simplified, low-cost approach to investing and trading. 
  • TD Ameritrade. Founded in 1975, TD Ameritrade is another traditional brokerage turned discount online broker as the change in tides on Wall Street took place. The company is well known for its advanced trading technology and low-cost trading experience. 

Keep in mind that each broker is unique. So, it’s crucial that you compare your options. Never sign up for the first online brokerage you come across. The most important factors to compare include:

Fees & Commissions

You’re investing to make money, not to spend it. Your online broker is in the business to make money. So, chances are that you’ll pay fees at some point in your investing career.

There are several online brokers that offer commission-free trading. Though commission-free trading only applies to domestic stocks and ETFs in most cases. International stock trading will come with added fees. The same is true for futures and options trading.

Pay attention to all fees in your comparison to make sure you’re getting the best deal.

Nonetheless, it’s easy to keep your investments in commission-free assets. Doing so will reduce your cost of investing.

Security Features

When you work with an online broker, you’re signing up for a financial service. Your broker will be responsible for keeping your investment dollars safe. So, it’s important to make sure the broker you choose takes proper measures to protect your data.

The best brokers offer the following security features:

  • Encryption. Encryption is a must in online broker data transfers. Encryption mixes letters and numbers. So, if hackers do get ahold of your data, they won’t be able to read it.
  • Activity Notifications. Activity alerts notify you whenever you buy or sell stock in your account. You’ll also receive notifications when you transfer money and for all other activities.
  • PIN. Some brokers allow you to set up a PIN Number. You’ll use your PIN any time you buy, sell, or take any other action on their platform.
  • Two-Factor Authentication. Finally, the most secure brokers offer two-factor Authentication. This means when you log in, you’ll enter a unique code sent via text or email to access your account. 

Consumer Reviews

Consumers love to share their opinions about products and services. This has led to a sea of online reviews to sift through. Look for reviews about the brokers you’re interested in signing up for.

Chances are you’ve found a great broker if the majority of its investors are happy. You’ll want to look for other options if most investors have had a bad experience.

Product Offerings

You’re going to want to focus on the traditional idea of investing in stocks in the beginning. But, as you gain more experience, you may want to venture into futures and options trading. You may even want access to margins.

Take some time to look into the different product offerings from each broker you compare. The best brokers tend to offer a wide range of products.


FINRA regulates online stock brokers that provide services in the United States. FINRA regulation ensures your broker has your best interest in mind. Never work with an unregulated broker.

Step #2: Get an Understanding of Order Types

There’s more to investing than simply buying and selling stocks. There are several different ways to place orders in the stock market. Many order types give you more control over how, and when, you execute online stock orders.

Some of the most common order types include:

Market Orders

Market orders are the traditional order buy and sell orders that most beginners use. Your broker will execute these orders as soon as they’re placed at the best possible price.

For example, say you place a market order to buy 10 shares of Apple stock. You’ll buy the next 10 shares available at the best price possible.

Limit Orders

Limit orders set limits on the amount of money you’re willing to spend or accept to buy or sell stock. For example, ABC stock is trading at $10.50 per share, but you want 10 shares at $10.45 per share. You place a buy limit order to buy 10 shares at $10.45 each. When the price falls, the order will convert to a market order at a price closer to your goal.

Limit orders give you more control over your entry and exit prices. Conversely, your broker will never execute them if the trigger price isn’t met.

Stop-Loss Orders

Stop-loss orders are designed to give you more control over the risk you accept when making a trade. These orders have an execution price. When the execution price is met, the stop-loss becomes a market order to exit your position. 

For example, you bought XYZ stock at $10.00 per share hoping the stock would move upward. However, you’re not willing to take more than a 5% loss on the trade. So, you set a stop loss at $9.50 per share. If XYZ falls to $9.50, the stop-loss order is triggered and your shares will be sold at $9.50, limiting the bleeding on bad moves in the market. 

Take-Profit Order

Take-profit orders are the exact opposite of stop-loss orders. These orders are designed to lock in profits at a certain level to protect you from a reversal that could eat into your gains. 

For example, you purchase XYZ stock at $10.00 per share and hope to earn a 5% profit. So, you set a take-profit order at $10.50 per share. Once the stock reaches $10.50, the order converts to a market order and your shares are sold to lock in your profits. 

Trailing Stop-Loss Order

Finally, the trailing stop-loss order works just like the stop-loss with one big advantage. When the stock moves up, the stop-loss order moves with it, helping to both limit losses and lock in profits. 

For example, you buy ABC stock at $10.00 per share. You’re willing to accept a 5% loss and set a trailing stop loss at 5%. So, if the stock falls to $9.50 per share, the order becomes a market order to sell your shares and you automatically exit your position. 

A month goes by and you look at your holdings to find that ABC has climbed to $11.00 per share. As a result, your trailing stop-loss followed the stock up. Now, the stop-loss will be triggered if the ABC falls below $10.45 per share, a 5% loss from the high of $11. Should this be the case, you’ll lock in a 4.5% gain. 

Step #3: Choose an Investment Strategy

Successful investors often say the most important part of investing is choosing and sticking with an investment strategy. A strong investment strategy tells you which stocks to buy when to buy them, and when to sell them. 

You can find countless investing strategies online, but they all tend to funnel into one of five categories. 

Growth Investing

Growth investing is most popular during bull markets. Growth investors specifically target stocks with a strong performance across multiple growth categories. Though each investor looks for a unique set of statistics that point to sustained upward momentum, most typically at least look at:

  • Revenue Growth. Revenue growth is the amount of money a company makes over a predetermined time compared to the previous period. For example, growth investors look for companies that see consistent revenue growth quarter-over-quarter and year-over-year. 
  • Earnings Growth. A company can generate incredible revenue growth, but still not qualify as a growth stock. After all, if revenue is eaten away by expenses, it doesn’t mean much. That’s why growth investors pay close attention to earnings growth as well. 
  • Stock Price Growth. Finally, growth investors attempt to tap into defined upward trends. So, a stock must be experiencing a trend of price appreciation to qualify as a growth stock. 

Growth investing is best for you if you’re moderately risk-tolerant and want to produce greater-than-average market returns. However, growth stocks often come with high valuations and experience high levels of volatility – both of which are a turnoff to risk-averse investors. 

Income Investing

Income investing is the process of investing in assets that produce regular, reliable income. If you deploy the income investing strategy in the stock market, it means you invest in stocks that pay high dividends. 

There is a tradeoff here. 

Quality dividend stocks are known for slow steady growth, rather than robust price appreciation. So, this isn’t the strategy for you if you’re interested in beating average market returns. Nonetheless, if you’re a risk-averse investor, income investing is a great way to tap into market gains while generating regular dividend payments. 

Some of the best stocks for income investors are known as dividend aristocrats. Companies labeled dividend aristocrats haven’t missed a dividend payment and consistently increased base dividends annually for a period of 25 years or longer.  

Value Investing

Value investors look for stocks that the market has largely ignored. These stocks have great revenue and earnings data, compelling products, and strong intellectual property, but their share price doesn’t reflect their success. 

Value investors believe that when they tap into these undervalued stocks, they purchase shares at a discount – opening the door to more profitability when the market realizes what it’s missing. 

Several investing gurus, including Warren Buffett, live by this strategy. 

According to Warren Buffett, understanding intrinsic value is crucial to success as an investor. In fact, Buffett’s mentor, Benjamin Graham is known as the Father of Value Investing.  

Value investing is an effective way to increase your portfolio returns without adding significant risk. The key in doing so is research. In some cases, value stocks may be undervalued for a reason. For example, revenue and profits may have been going well for some time but projections suggest a plateau ahead. Nonetheless, with enough research, you can find diamonds in the rough that pay serious dividends in the long run. 

Factor Investing

Factor investors look for risk-premium factors when they invest. This means they look for opportunities to accept minimal amounts of increased risk that are heavily correlated with maximum profitability. 

For example, many investors focus heavily on small-cap stocks. 

Small-cap stocks are traditionally riskier than their large-cap counterparts. On the other hand, they also typically produced higher annualized returns than large-cap stocks over the long run. 

So, when you invest in small-cap stocks you accept more volatility – which equates to more risk. However, in the long run, you’ll likely come out ahead when compared to large-cap stocks in the same sector. 

Factor investing is best for long-term investors who have moderate risk tolerance. These investors are capable of watching the market ebb and flow without letting emotions get involved. They also have a knack for researching and choosing early-to-mid-stage companies with the potential to captivate a large target audience over time. 

ETF Investing

Exchange-traded funds, or ETFs, are bucket investments that use money from a large group of investors to invest in a diversified group of stocks or other securities. These funds trade on major stock exchanges, just like stocks, making them easy for you to access. 

Each ETF is managed by a team of professional investors who follow strict strategies outlined in the fund’s prospectus.

There are ETFs built around just about any investment strategy you can think of – from growth to income, value, and yes, factor investing. You can also use these funds to build diversified portfolios of domestic or international stocks or a mix of the two. 

ETF Investing is best if you’re a busy investor who doesn’t have the time to manage a diversified portfolio comprised of individual stocks. Whether you’re looking for income, price appreciation, or a mix of the two, there’s a strong chance you can find a mix of ETFs that meets your investment objectives.  

Step #4: Find & Analyze Opportunities

Now that you know how the stock market works and you have your strategy in place, it’s time to decide which companies you’re going to invest in. It’s important to choose stocks that are in line with your investment strategy and have a high probability of long-term growth. Learn how to pick the best stocks below.

Start With a Stock Screener

There are thousands of publicly traded companies on the United States stock market alone. Add in the rest of the world and you have more opportunities than you can analyze in a lifetime. The best way to make your way through the figurative haystack to find the needle you’re looking for is to use a stock screener. 

The best stock screeners let you set the exact parameters of the stocks you’re looking for. That could mean stocks that have produced a specific annual percentage growth over a predetermined period of time or stocks that trade with a P/E ratio that points to an undervaluation. 

Some of the best stock screeners online include:

  • Finviz. Finviz has become a household name in the investing community because it offers a wide range of tools, including a stock screener, for free. The company offers an elite membership that unlocks tools like backtesting and advanced charting for just under $25 a month, but if you just want a screener, the free membership is all you need. 
  • TC2000. TC2000 has been around for two and a half decades and benefits from significant refinement through experience. The platform features one of the most robust sets of fundamental and technical settings, making whittling thousands of stocks down to a handful that matches your criteria possible. You can get a basic account for $9.99 per month, but if you really want to unlock the power of the screener, the Gold plan is only $29.99 per month. You can unlock savings by signing up for an annual or bi-annual subscription. 
  • Trade Ideas. Trade Ideas isn’t just a screener, it’s a complete trader education program that unlocks the power of artificial intelligence as you learn. The Trade Ideas screener incorporates artificial intelligence into the screening process. The technology at Trade Ideas is second-to-none and education is a must for any beginners who want to turn the market into a career. 

Make a Watchlist

A watchlist is a list of stocks you plan on paying close attention to. These can be stocks or funds you’re already investing in or assets you’re considering. You’re free to create a watchlist using a pen and pad, or even an Excel or Google Drive spreadsheet, but the best way to do so is by taking advantage of free online tools. Some of the best watchlist providers include:

  • Yahoo! Finance. All you need to do is create a free Yahoo! account. Once you have your account you can create your own watchlist at Yahoo! Finance.
  • StockTwits. StockTwits is likely the most popular stock market-related social network online. The network is free to join and you won’t pay a penny to create a watchlist.   

Research Each Company

The best investments tend to be the most well-researched ones. So, take your time and research each company. As you do, pay close attention to the following:

  • Revenue & Earnings Growth. The best companies produce consistent growth in topline revenue and bottom-line profitability. Dive into earnings reports for at least the past four quarters to ensure the company is growing. 
  • Valuation. In many cases, companies that are doing overwhelmingly well are also overvalued. That means there may not be much room for growth ahead. Look into valuation metrics like the P/E ratio (price-to-earnings ratio), P/S ratio (price-to-sales ratio), and P/B ratio (price-to-book ratio) in comparison to the company’s peers to determine if it’s undervalued, overvalued, or trading at a fair market value. 
  • Dividend Yield. Dividends aren’t a must for a solid investment, but they are a sign that the company is doing well. They also provide reliable income through your investment that you are free to either enjoy or reinvest to expand your exposure to the compounding power of financial markets. 
  • Future Prospects. Consider the company’s handle on its target audience and potential growth ahead. If the company has already completely saturated its market, it may be headed for a plateau, but if it’s successfully growing its market share, there may be plenty of room for growth. 

Look Into Growth, Income & Value

There are tons of different investment strategies to choose from, but the vast majority fall into one of three categories – growth, income, and value. It’s important to decide which type of strategy you’ll follow to help you dial down the best investment opportunities for your portfolio. Here’s how these three strategies work:

  • Growth. Growth investing is best for the aggressive investor who’s willing to accept increased risk in order to beat average market returns. Growth stocks have a strong history of producing revenue and earnings growth as well as consistent price appreciation. 
  • Income. Income investing is best for the risk-averse investor. This type of investing typically involves buying blue-chip stocks with stable and growing dividends. Though these stocks won’t grow in value as fast as growth stocks, they tend to withstand bear markets impressively. 
  • Value. Value investors take a middle-of-the-line approach to risk. As a value investor, you buy stocks with clear undervaluations – much like using a coupon to receive a discount at a retail store. The goal is to beat the market as the stocks you buy climb to more fair market valuations. 

Keep Diversification in Mind

Diversification is the process of spreading your investment dollars over a large list of investments. This protects you because if one or two stocks in your portfolio take a dive, the gains from the remaining stocks in your portfolio lighten the blow. 

A properly diversified portfolio includes at least 20 stocks with no more than 5% of your total portfolio value invested in any individual asset. Although some portfolios are far more diversified. 

If you’re not comfortable maintaining a portfolio with so many assets, don’t worry. You can also invest in exchange-traded funds (ETFs). These funds collect investment dollars from several investors and typically use those dollars to invest in a list of hundreds, or even thousands of stocks. There are ETFs for all styles of investors, centered around all sectors. 

Step #5: Buying Your First Stocks & ETFs

It’s time to start adding stocks and ETFs to your portfolio. Considering everything you’ve learned above, build a diversified group of stocks, or invest in a few ETFs that provide diversified exposure to different areas of the market. Although each broker is different, the process of making an investment is typically very similar. Follow the steps below:

  1. Log In. Log into the brokerage account of your choice. If you haven’t already signed up, it’s time to do so. 
  2. Search. Most online brokerages have a search bar at the top left, or top right, hand corner of the screen. Search for the full name of the company or ticker that represents the company on the market. 
  3. Click “Buy”. Once you navigate to the page representing the stock you’re interested in, click the “Buy” button. In some cases, the button may be labeled “Trade,” followed by “Buy” and “Sell” buttons. 
  4. Input Your Order. Type either the number of shares you want to buy or the dollar amount worth of shares you want to buy and submit your order. 
  5. Confirm Your Order. Review your order details and click “Confirm” or “Submit” to finalize your stock or ETF purchase. 

Step #6: Add a Safety Net With Fixed-Income Investments & Other Safe Havens

Balance is important in any investment strategy. Investors typically balance out the volatility of the stock market with fixed-income and other safe haven investments. This way, if the market crashes, your safe haven allocation helps you avoid significant losses. 

Corporate Bonds

Corporate bonds are loans you make to corporations in exchange for a predetermined interest rate and payment of your principal investment in full at a later date. In the event of a liquidation, bondholders are paid before stockholders, making these a safer bet. 

Treasury Debt Securities

Treasure debt securities like Treasury Bonds, Treasury Bills, and Treasury Notes, are loans made by you, the investor, to the United States Treasury. These loans are backed by the full faith and financial security of the United States government, making them some of the safest investments on the market. 

However, there is a tradeoff. 

Because of the safety of these investments, they’re known for the lowest yields and often fail to produce gains equal to or greater than the rate of inflation. 

Precious Metals

Finally, precious metals like gold, silver, and platinum have long been used as safe haven investments. These metals are known as effective stores of value, both outpacing inflation and performing well in the face of market downturns. 

Step #7: Rebalance Regularly

Over time, some assets in your portfolio will perform better than others. This means that as time passes, your portfolio will fall further and further out of balance. As a long-term investor, you don’t have to worry about rebalancing weekly or monthly, but it is a good idea to assess your current asset allocation and rebalance it according to your strategy at least bi-annually. 

Of course, there’s no shame in quarterly, or even monthly rebalancing as this will only serve to keep your portfolio in order to protect you against any unexpected events in the market. 

The Bottom Line

The bottom line here is simple. Investing in stocks online likely isn’t as difficult as you think. It’s all about finding quality opportunities, doing your research, and making educated investment decisions. 

Keep in mind, this guide is for investing in stocks, not trading them. If you’d like to learn how to trade, I strongly recommend taking advantage of Trade Ideas’ educational series and trading tools.

Investing In Stocks Online Frequently Asked Questions (FAQ)

Investing is a complex topic. It only makes sense that there are several frequently asked questions about investing in stocks online. Here are the answers to some of the most common:

How Can I Invest $100?

It may be difficult to properly diversify individual stocks with a $100 starting portfolio value. So, your best bet is to invest in a couple of highly diversified ETFs. This will give you exposure to the market while protecting you by spreading your money across hundreds or even thousands of different stocks. 

Which Online Investing Site Is Best?

The best online brokerage for me may be different from the best brokerage for you. The most popular online brokerages include Fidelity, Charles Schwab, Robinhood, Webull, and TD Ameritrade. Your best bet is to compare these options and choose the one you believe fits you best. 

How Do I Invest With No Money?

You need money to invest, but you don’t need a ton of it. Even if you’ve only got $15 or $20 to invest, you can sign up for any of the top online brokers and purchase fractional shares to get your portfolio going. 

The key is acting now. The longer you wait, the more compound gains you give up! 

Is It Better to Buy in Shares or Dollars?

For allocation purposes, I find that it’s better to buy stock in dollar amounts. It can be hard to purchase exactly 5% of your portfolio’s total value in a single stock if you’re buying a whole share at a time. Chances are, you’ll need fractional shares to ensure proper allocation. 

Can I Buy Amazon Stock?

Amazon stock’s ticker is AMZN and it’s one of the most popular stocks on the market. You can buy the stock with just about any broker online. 

At What Age Should You Start Investing?

My 12-year-old son started investing this year and I think that was too late. The simple fact is, the earlier you start, the better.  

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How to Sell a Car That Doesn’t Run

Cars don’t last forever and when problems start, they tend to grow. That’s why so many lemons become yard and driveway ornaments that do little by way of adding curb appeal. 

Did you know that a rust bucket sitting in your driveway could put hundreds or even thousands of dollars in your pocket?

Junk cars are sold every day, and depending on the year, make, model, and what’s wrong with the car, yours might be worth far more than you think. If you have a car that doesn’t run, here’s what you need to know in order to sell it. 

How to Sell a Car That Won’t Start

You’ve had it with your lemon and you’re ready to sell, but how do you go about doing it? 

Determine How Much You Can Sell Your Non-running Car For

The first thing you’ll need to do before you sell your junk car is figuring out how much money you’ll get for it. Most people aren’t experts on scrap metal values, the amount of money you can get for used car parts, or anything else having to do with pricing a junk car. 

Peddle Ad

You don’t have to be either. 

There are multiple companies out there that make their bread and butter buying and scrapping or fixing junk cars, and they’ll be happy to tell you what they think your car is worth to them. There are two things you should do when the right price:

  1. Get a Quote From Peddle. Peddle is the premier online buyer of cars, both junk cars and those that are in great condition. All you have to do to figure out how much they’ll give you for your car is fill out this form. In the end, you’ll be given a quote, and if you accept it, a tow truck will come to pick up your junk car and you’ll get paid. 
  2. Call Junk Yards Near You. Junk yards make money by selling parts out of cars that don’t run anymore as well as scrapping the metal used to make them. Chances are, you’ve got a few junk yards within 10 or 20 miles of your home. Call them and see what they’ll pay. 

Scrap Your Junk Car for Parts

Junk yards and companies like Peddle are in the business to make money. So, when you get quotes from them, there’s room in those quotes for these companies to turn a profit. If you’d rather put some work in, and turn the profit for yourself, you may want to scrap your car yourself. 

Of course, you’ll need some mechanical knowledge, and you’ll need to put in some sweat equity, but the returns are often worth it. 

Start taking the parts that you know work well out of your junk car and cleaning them up. Once cleaned, take a few pictures to publish with sale listings. Then, use websites like Craigslist.org, or Facebook Marketplace to list your parts for sale. 

Pro Tip. When listing your parts, look for other similar parts to determine the best pricing. You don’t want to list your parts for prices that are going to scare potential customers off and you don’t want to be the lowest-priced option on the list either. Be competitive, but try to get the biggest buck for your bang. 

Donate Your Car for a Tax Write Off

So, junk yards and Peddle didn’t offer enough to make a sale worthwhile and you’re not interested in parting your junk car out yourself. Are there any other options?

You could donate your car, regardless of its condition. 

Cars Helping Charities is just one of many companies that makes this possible. These companies pick up junk cars, part them out, or fix them up, in an attempt to generate a profit, and donate those profits to the charity of your choice. 

If you go this route, you’ll not only be able to sleep well at night knowing that you’ve done something that will benefit a meaningful cause, you’ll get a tax write-off as the profits generated from your property were donated to charity. 

Trade-In Your Non-Running Car

If your car has recently become a lemon, chances are you’re in need of another. In many cases, dealerships run “push, pull, or drag it in” promotions, offering thousands of dollars in trade-in credit for junk cars. 

Call the dealerships near you and ask if any of these promotions are going on. If not, ask if they accept junk cars as trade-ins. They’ll often give you something toward your down payment, even if it’s only a couple hundred bucks. 

Consider Fixing Your Car

Depending on what’s wrong with your car, you may be able to fix it for a low cost and sell it as a running car for far more money than you’d get for a junk car. 

Talk to your friends and family and ask if anyone will help you figure out what’s wrong. If not, and you don’t think the problem is too costly, consider having it towed to a mechanic for a diagnosis. 

If you find that making a $500 fix will increase the value of your junk car from $300 to $2,000, the fix becomes a no-brainer. 

Of course, there is the risk that what’s wrong with your car is costly, in which case, you’ll lose money from the cost of towing to the mechanic and diagnosis fees. Nonetheless, with such a big potential payoff, the potential returns may be worth the risk. 

Selling Cars That Don’t Run Frequently Asked Questions (FAQ)

You’re human, so you’re inquisitive. Find the answers to some of the most commonly asked questions about selling cars that don’t run below:

How Do You Sell a Car That Is Not Running?

You have several reasons to sell a car that’s not running. Here are the steps to selling a car that doesn’t run:

  • Step #1: Determine how much money your car’s worth based on the different options above.
  • Step #2: Decide how you’re going to sell your non-running car. Will you junk it, donate it, trade it in, or fix it?
  • Step #3: Take action. Follow the guide above to prep and sell your non-running car. 

Can You Get Money for a Car That Doesn’t Run?

Yes, you can get money for cars that don’t run. The amount of money you get will depend on the year, make, and model of your car, why it’s not running, and the way you decide to sell it. 

Will CarMax Buy My Car if It Doesn’t Run?

Yes. CarMax makes offers on all types of cars and trucks, running or not. However, you may get a better offer from other providers like Peddle. So, make sure to shop around. 

The Bottom Line

We’ve all heard the old adage, “one man’s trash is another man’s treasure,” and it’s no more true when it comes to junk cars. While that car sitting in your driveway may not have been a running machine for some time, giving you headache after headache along the way, to some, it’s worth at least a few hundred bucks. 

Don’t let your junk car continue to be an eyesore in front of your house. Getting rid of it won’t just help your curb appeal, it will help your pocket. 

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