Starting up a business is one of the most exciting times of your life, and it is also fraught with many pitfalls that can trip up the unwary emergent businessman or woman. Here are some basic tips that will help you to save money even at the most expensive time for your little company.
- Partnership for splitting the investment
Consider splitting the cost of advertising or even some of your overheads with a neighboring small business. In this way, you both get the benefit of the investment for half the price and you may even be able to help each other out in other ways, sharing a receptionist or secretarial staff. Deluxe offers partnerships for new business ventures. If you crave complete independence and plan to expand massively, allow yourself to rely on others when first setting up your business and put a time limit of so many months or a couple of years on the partnership after which time you should both be firmly established businesses.
- Invest in Commercial LED Lighting
Companies like Recouplighting offer commercial LED lighting for new businesses so that the overall cost is decreased and there is no extra added financial pressure. The same principle applies to other utilities and services: do not be tempted to go for a cheaper product that makes your company seem stingy or low quality. Rather, scour the internet for good quality services at bargain prices and unashamedly ask for better rates than those being offered: you may not get a discount, but occasionally your boldness will pay off!
- Build a Network for advice
All small businesses need exposure so attend networking events, join small business groups and scour social networking sites for similar businesses to yours: far from being competition, often similar businesses can offer invaluable advice and information, helping you through the first confusing days of corporate existence.
- Get a Website for stronger online presence
You may have heard that ‘all you need is a blog’ – this is not true any longer. Having a webpage establishes your presence firmly and engenders trust in the minds of your prospective customers. Ask mentioned above, your website must be of the best quality that you can afford: high speed, high definition photographs, clear graphics and fully operational links. Google has recently cracked down on poor quality websites, as well as though that stuff keywords into the page so heavily that the words no longer make any sense. It is also important to have a strong social media presence, so that customers can ‘follow’ you and keep your name in the forefront of their minds at all times.