Apple (AAPL) Product Releases | How Tim Cook Changed The Game


I’ve been a fan of Apple’s stock for a while now; after all, any tech junkie like myself can’t turn down a great stock like that! With that said, there’s quite a bit different about the company now that we’ve lost Steve Jobs. The bottom line is that Tim Cook has his own style. That new style is most apparent when it comes to products that are soon to be released. So, today we’ll talk about the style we saw from Steve Jobs, the difference we see with Tim Cook, and which style is better for the tech market.

Steve Jobs Was A Master Of Suspense

When a new press event was being held by Apple (AAPL) in the past, there was always an amazing level of excitement for me. Ever since we saw the first iPhone and all of its capabilities, I’ve been infatuated with trying to figure out what the company would come out with next. The bottom line is that when Steve Jobs was in control, product launches were a complete surprise. There was never a leak that this or that would be coming out, definitely not pictures and prices of the products circulating, we knew absolutely nothing; other than the fact that an event was being held. Ultimately, as human beings, we are curious creatures. So, the desire to know and long weeks, sometimes months of waiting, would naturally make us feel like the product was better than it actually was when we finally got to see it.

This Strategy Worked

OK, I’ll be honest here…I hated Steve Jobs for the way he released products. I understood that suspense was important, but as a tech junkie, I just had to know what was coming. That’s what made the strategy work so well. Because we knew nothing, we had no choice but to think about what could be coming, speculate about the possibilities of said possible product, and eventually shut up and wait for the release. Like I said, I didn’t like him for it as a tech junkie. Hon the other hand, as an investor I absolutely loved this idea! Every product launch was like another bundle of cash falling out of the ATM!

Tim Cook Likes Leaks

On the other hand, the new Apple (AAPL) CEO, Tim Cook, does things a bit differently. While the ultimate goal, building suspense, is still very much alive in the strategy, Mr. Cook goes about it in a different way. Instead of making sure that information about products doesn’t get leaked, Tim Cook is the one leaking information on a regular basis. For instance, we know that a Spring forward event is coming March 9th. We also know that the Apple (AAPL) watch will be part of the event with features like time only mode and the ability to replace your car keys. How do we know that? Well, because Mr. Tim Cook already leaked this information himself.

Does This Strategy Work?

This is definitely a topic of some debate. While Tim Cook does have amazing sales numbers, Apple (AAPL) is going to naturally grow in sales…after all, it is a household name. So, while some point to higher sales volume as proof that the leaks work just as well at building suspense; others think that the Steve Jobs strategy was the way to go. In my opinion, as much as I hated him for it, the suspense made product launches from Apple (AAPL) more fun, more interesting, and made consumers more willing to buy. While I do agree that Cook is doing a great job so far, I personally think that he should work harder on keeping things a secret before the product becomes available.

What Are Your Thoughts?

What is your opinion on this debate? Who’s strategy is better for sales, Steve Jobs’ or Tim Cook’s and why? Let me know in the comments below!

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