Yesterday, Apple (AAPL) announced that there would be an event called Spring forward on March 9th. Since the announcement, the media has gone wild talking about what we’re likely to see at the Spring forward event. Of course, the main story is what Tim Cook says the apple watch is going to be able to do…you know, tell time, hold a battery charge for 24 hours, the type of things Apple (AAPL) product consumers care about. So, today, we’ll discuss what the Apple (AAPL) watch might be willing to do, why I think initial sales will be a hit, but beyond that the Apple (AAPL) watch is a struggling product, and we’ll talk about how the stock market is likely to react on March 9th.
What We’re Likely To See At The Spring Forward Event
We all know that Apple (AAPL) doesn’t hold these events to tell us bad news. This one follows the same basic protocol as just about all of their other product featuring events. Major media outlets get an email letting them know that they’re invited to an invite only event…check! Then, on the day of the event, Apple’s Tim Cook will show off features of a gadget we already knew about (In this case the Apple Watch) or he’ll show off something brand new (unlikely in this case). Here’s what most are expecting…
- The Apple Watch – Of course, we’re all expecting for the spotlight of the show to be on the Apple Watch. After all, that’s what everyone seems to be talking about right now. What people are looking for here is features, and Tim Cook has already started to leak some of them. He’s already announced that the new Apple (AAPL) watch will have a battery that lasts all day (as opposed to the standard watch battery that lasts several months), and that it will replace your car keys (OK, that’s pretty cool). No matter what he announces that the watch can do, I’d assume that Apple (AAPL) junkies are going to eat it up in eager anticipation of their opportunity to purchase one.
- MacBook Air – In other news, some experts are expecting a long awaited update to MacBook Air. The update is expected to be an update to the display that will bring retina display into the equation.
- An Apple (AAPL) Car??? – OK, so no one is expecting Apple (AAPL) to jump out at the Spring Forward event with a car, but there has been a lot of discussion revolving around the topic. Apple (AAPL) has the ability to build a car, it’s just a question of whether or not they want to. While I think chances of seeing an Apple (AAPL) car at Spring Forward are slim, I think it would be pretty neat!
Why I Don’t Think The Apple Watch Will Succeed
Let’s face it, the world of smart watches is flat out ridiculous. Why would you need a watch the size of a cell phone when you can see the time, search the web, talk to friends, and do anything you’d do on a computer on your cell phone these days. The idea of paying several hundred to several thousand dollars for a watch that can’t hold battery life longer than a day is ridiculous in and of itself. While I’m sure that Apple (AAPL) junkies will eat the watch up in the beginning, I think that at some point reality will set in and popularity of the smart watch, made by Apple (AAPL) or a competitor, will dwindle.
How Apple (AAPL) Stocks Are Likely To React To The Event
As with any major event Apple (AAPL) has, we can expect that before, during, and shortly following the Spring Forward event, Apple (AAPL) stocks will rise in value. So, set your clocks traders; it will be time to capitalize on the uptrends!
What Are Your Thoughts?
Are you looking for anything in the Spring forward event? How do you think stocks will react? Let me know in the comments below!