Big Moves Not Expected Following McDonald’s Earnings

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McDonald’s (MCD) is expected to report earnings on Thursday, July 23rd. The whisper number is $1.20, four cents behind the analysts’ estimate and showing no confidence from the WhisperNumber community. Whispers range from a low of $1.18 to a high of $1.22. McDonald’s has a 54% positive surprise history (having topped the whisper in 25 of the 46 earnings reports for which we have data).

Earnings history:

– Beat whisper: 25 qtrs
– Met whisper: 0 qtrs
– Missed whisper: 21 qtrs

Our primary focus is on post earnings price movement. Knowing how likely a stock’s price will move following an earnings report can help you determine the best action to take (long or short). In other words, we analyze what happens when the company beats or misses the whisper number expectation.

The table below indicates the average post earnings price movement within a one and thirty trading day timeframe:

MCD715A

The strongest price movement of -2.4% comes within ten trading days when the company reports earnings that beat the whisper number, and +0.9% within twenty trading days when the company reports earnings that miss the whisper number. The overall average post earnings price move is ‘opposite’ (beat the whisper number and see weakness, miss and see strength) when the company reports earnings.

The table below indicates the most recent earnings reports and short-term price reaction:

MCD715B

The company has reported earnings ahead of the whisper number in two of the past four quarters with a whisper number. In the comparable quarter last year the company reported earnings one cent short of the whisper number. Following that report the stock realized a 1.0% gain in one trading day. Last quarter the company reported earnings fifteen cents ahead of the whisper number. Following that report the stock realized a 0.9% gain in one trading day. Overall historical data indicates the company to be (on average within thirty trading days) an ‘opposite’ price reactor when the company reports earnings.

WhisperNumber provides detailed earnings analysis and earnings trade alerts. Learn more here.

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