BlackBerry Ltd (NASDAQ: BBRY)
BlackBerry has been dealt a heavy hand over the past several years. However, it seems as though things are going to start picking up for the stock. As the market declines as a whole, now may be a great time to get in on BBRY at an incredible discount. Today, we’ll briefly discuss why BBRY is having such a hard time. We’ll also take a look at big changes that will likely lead to profits and why now may be a great time to get in on the gains. So, let’s get right to it…
Why BBRY Fell So Hard Over The Last Few Years
This is common knowledge at this point so I’ll keep it brief. With that said, at one point BBRY was the king of the smartphone industry. In fact, it can be argued that in the beginning the company was the primary force of innovation in the industry. However, as time passed, this changed. New competitors stepped into the industry and while BlackBerry’s hardware and security were strong, their operating system simply couldn’t do everything that consumers wanted it to do. As a result, consumers stopped buying BBRY branded cell phones and the stock started to decline.
What We’ve Seen With Regard To BlackBerry Changes
BlackBerry has made some big changes as of late. The company knew that its operating system simply wasn’t enough to capture the strong target audience. As a result, the company decided to get involved in a key partnership. BBRY partnered with Google to use their Android operating system. After all, the Android operating system is one of the most popular operating systems in the smartphone industry. Under the new partnership, BBRY came out with a new phone – Priv. This phone incorporates the incredible hardware and security BlackBerry is known for with the overwhelmingly popular Android operating system. As a result, the Priv flew off the shelves. Based on the overwhelming success of Priv, BlackBerry has made the decision to expand the line and will be coming out with more smartphones that run on the Android operating system down the line. However, that’s not the only good news!
BlackBerry made a name for itself by branding its smartphones as phones designed for business people. While this branding happened years ago, BBRY is picking up where they left off. BlackBerry’s new line of phones that run on Android’s operating system will also come with Skype for Business. This service is an online chat service that is incredibly positive for business people as it opens another line of communication. In fact, Skype for Business allows for meetings with up to 250 members that can be anywhere in the world. The service also allows for a low cost way to call around the world, video message, and more.
Why Now Is The Time To Buy
Over the years, BlackBerry’s value has declined dramatically, bringing the value of the stock to a very attractive point. However, that’s not all. The year 2016 is off to a very bad start in the market, leading to further declines in BBRY and making the price even more attractive. Considering the moves BBRY has made with regard to the use of the Android operating system and Skype, things are going in the right direction. This can be seen clearly by looking at the sales volume on the Priv. All in all, things seem to be headed in the right direction, and at the incredibly low price of the stock, BBRY seems to be a strong pick!
What Do You Think?
Where do you think BBRY is headed moving forward? Let us know your opinion in the comments below!
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