BlackBerry Ltd (NASDAQ: BBRY)
BlackBerry once had the smartphone market cornered. Today, the story is quite a bit different. However, like the mythical Phoenix, BBRY seems to be rising from the ashes. Today, we’ll talk about why BBRY fell in the first place, what’s helping the company make a Phoenix-like recovery, and what we can expect to see from BBRY throughout the rest of the year and beyond.
Why BBRY Fell So Very Hard
As mentioned above, BlackBerry was the leader of smartphone technology at one point in time. In fact, it can be argued that the company led the way with key innovation that became what we know as the smartphone today. However, as time passed, BBRY began to struggle. The company’s great hardware came with an operating system that simply wasn’t great. For those of you who are car lovers, a great analogy would be to say that BlackBerry’s technology running on the BBRY OS would be like putting a Pinto engine in a Ferrari body… it just didn’t make sense.
As a result of the lackluster operating system, BlackBerry simply couldn’t keep up with its competitors when it came to sales. Soon enough, there were three types of cell phones, those that ran on the Android operating system, those that ran on iOS, and all others. Unfortunately for BBRY and its investors, it fell into the category of all others and soon, it’s market share in the cell phone space dropped to less than 1%.
BBRY Begins Its Rise From The Ashes
Knowing that its operating system simply wasn’t up to par when compared to the two popular options, Android and iOS, BBRY finally made the decision that it had to do something. So, the company set out to reclaim its glory in the smartphone industry through the use of a different operating system. Recently, BlackBerry released a new phone, known as Priv. Priv is a new animal in the smartphone space. The new phone combines the incredible hardware that BBRY is known for with the overwhelmingly popular Android operating system, and has proven to be just what BlackBerry needed to rise from the ashes.
Upon the release of the smartphone, BlackBerry announced that shipments would be delayed as a result of the overwhelming number of orders it has received. As a result, the stock started moving in the upward direction, a directional path that BBRY maintains today.
Now, many are expecting for BBRY to release yet another smartphone that incorporates the use of the Android operating system in with the hardware that BBRY users have come to know and love. While details haven’t surfaced from BlackBerry themselves, leaks have come out stating that the new phone is part of a top-secret project known as Vienna.
What We Can Expect To See Moving Forward
Moving forward, I’m expecting to see overwhelmingly positive news out of BBRY. The company seems to have found a groove in the smartphone space yet again. While I’m not expecting the company to release an operating system that will prove to be more popular than Android or iOS, I do believe that the move made by the company to use the Android operating system was genius. As a result of this move, I think that we’re going to see more bullish activity out of the stock throughout the rest of this year and in 2016!
What Do You Think?
Where do you think BBRY is headed moving forward? Let us know your opinion in the comments below!
[Image Courtesy of Wikipedia]