BlackBerry (BBRY) Stock: Why This Is One To Own


BlackBerry Ltd (NASDAQ: BBRY)

BlackBerry is an incredible company. However, there’s no discounting the fact that the company has had a very hard time in the market over the past few years. Unfortunately, the company simply couldn’t stay on top of the game when it came to the smartphone industry. Nonetheless, I believe that BBRY is a strong buy at the moment. Today, we’ll talk about why BlackBerry stock has had such a rough time in the market as of late, what they’ve done to turn me into a bull, and what we can expect to see from BBRY moving forward. So, let’s get right to it…

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Why BBRY Has Had Such A Rough Time In The Market

There’s no denying the fact that BlackBerry’s stock has been falling in a big way over the past several years, and there’s no denying the fact that there was a good reason for the declines. You see, at one point in time, BBRY was on top of the world. Years ago, it can be argued that BBRY was the company that put the smartphone industry in motion. Back then, every business man, woman, student, and just about everyone else wanted to get their hands on a BlackBerry smartphone.

However, over the years, as smartphones became increasingly popular, more and more competition decided to jump into the fray. New smartphones had operating systems that BBRY simply couldn’t keep up with. As a result, consumers chose their favorite operating systems and QNX wasn’t one of them. Soon, iOS and Android powered phones ruled the market. Unfortunately, this left BBRY behind and soon enough, the company held less than 1% of the smartphone market – the market that it helped to create in a big way!

What We’ve Seen From BBRY Over The Past Year

While BlackBerry stock has been falling in the market for quite some time, things have started to look incredibly good for the company over the past year or so. Here are some of the big changes that we’ve seen:

  • Priv – Perhaps the most important change is the Priv. You see, BBRY realized that it simply couldn’t compete with the incredible operating systems that were available these days. As a result, the company decided to hop on the bandwagon, creating Priv. The BlackBerry Priv is a smartphone that runs on the Android system. However, it also hangs onto the incredible hardware and security that BBRY is known for. As a result, the phone flew off the shelves, proving that BBRY is back as a key contender in the smartphone industry. Based on the success of Priv, BBRY will be creating more phones along these lines moving forward, which should push it back into smartphone profitability.
  • QNX – The QNX operating system didn’t work out in smartphones. However, that doesn’t mean that BlackBerry intends to throw the technology away. In fact, they have been selling it to companies that focus on medical, manufacturing, and other industries to power their equipment and connect that equipment to the online environment.

Here’s The Bottom Line

The bottom line is that BBRY has been struggling for quite some time. This has brought the value of the stock down to an incredibly appealing rate. With the strong movement from the Priv, recent changes with regard to QNX, and future plans from the company, I’m expecting to see the stock explode in the long run.

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What Do You Think?

Where do you think BBRY is headed moving forward and why? Let us know your opinion in the comments below!

[Image Courtesy of Wikipedia]

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Hey, Im Joshua, the founder of CNA Finance. I enjoy following the trends in the market and finding the catalysts that are making the moves. If you want to get in contact with me, leave a comment below or email me at Please keep in mind that I am not an investment advisor and nor is CNA Finance. This is a news and information gathering outlet. We may work directly with some of the companies that we write about. If we have a business relationship with an issuer, we will mention that in the articles. We also have various affiliate relationships with advertisers and may be paid if you sign up for a service that you were referred to through our website.


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