BlackBerry (BBRY) Stocks Unsure Where To Go After New Smartphone Announcement

BlackBerry Stock NewsAt the Mobile World Congress event in Barcelona, Spain, BlackBerry (BBRY) announced that it plans to release 4 new smartphone models throughout the year. While the new phones seem to encompass everything the average consumer wants in a cell phone, BlackBerry (BBRY) didn’t get the spike in stock prices that we would generally expect. With that said, today we’ll take a look at the only 1 of 4 new models of smart phones BlackBerry (BBRY) plans to release that we know about thus far, talk about what we’ve seen in the company’s stock price following the news, and talk about what we can expect to see from BlackBerry (BBRY) moving forward.

BlackBerry (BBRY) To Release 4 New Smartphone Models

While BlackBerry (BBRY) did say that they plan to release 4 new smartphone models throughout the year, the presentation only focused on one, the BlackBerry (BBRY) Leap. The BlackBerry (BBRY) Leap will have a touch screen. While the new Leap does have a touch screen, the company stuck to it’s core when it comes to making sure that a keyboard was available (what made the company popular in the first place.) in a new model that will have a slide out keyboard being released later this year.

What We’ve Seen In BlackBerry (BBRY) Stocks Following Leap Announcement

It seems as though BlackBerry (BBRY) stocks are confused as to where to go today. After starting the day strong, climbing to $10.94 from yesterday’s close of $10.84 by 9:50 AM, the company’s stock price started to decline dramatically. By 10:30, it had fallen to $10.76 per share before bouncing back up. The next turning point was at 12:40 when the stock reached an mid-day high of $10.92 per share before falling $10.81 per share by 1:50. Since then, the stock seems to be moving back on the uptrend, reaching the day’s high of $11.01 by 3:00. While the trend seems like it should continue in the upward momentum; with what we’ve seen today, I’m not to sure what it will do before the bell.

What We Can Expect From BlackBerry (BBRY) Stocks In The Near Future

To be honest, that all depends on what consumers think about the Leap. BlackBerry (BBRY) stocks have struggled to gain momentum as new competitors started to flood the smartphone space. As a matter of fact, in the past 5 years, the price of a share of BlackBerry (BBRY) has dropped dramatically; falling from over $75 per share to just over $10 per share. The reason for the drastic fall hasn’t just been competition (Companies like Apple (AAPL) and Samsung (SSNLF) have done very well), it’s been the company’s proven inability to compete in the ever evolving space.

With all of that said, I think BlackBerry (BBRY) stocks will struggle to gain momentum until the Leap is actually released and consumers are buying it. If the new phone goes over well with consumers, I’d imagine we would finally see an uptrend in a stock that we’ve watched fall for 5 years now! However, if consumers don’t take to the new smartphone as BlackBerry (BBRY) expects them to, we could see more declines as a result.

What Are Your Thoughts

Do you think BlackBerry’s new smartphones will help them to compete in the flooded smartphone market? What do you think we’ll see in the stock upon the actual release of the Leap? Let us know in the comments below!

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1 thought on “BlackBerry (BBRY) Stocks Unsure Where To Go After New Smartphone Announcement”

  1. While Blackberry may have dominated the smartphone market back in the day, I highly doubt the release of their new phones will make them the major player they once were. Their new smartphones will probably only appeal to the die hard Blackberry fans like myself. I love the feel of a keyboard.

    I’m no analyst, nor do I have a professional finance background, but I can’t see a huge upward movement of the stock price with the release of the Leap. If it was Apple and it was the latest iPhone, then of course it would be a different story.


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