Bridgeline Digital Inc (NASDAQ: BLIN) is having an incredibly strong start to the trading session this morning, and for good reason. The company announced a new partnership with a full-service bank that is exciting investors and sending the stock screaming for the top. Today, we’ll talk about:
- The partnership;
- what we’re seeing from BLIN as a result; and
- what we’ll be watching for ahead.
BLIN Heads For The Top On Partnership News
As mentioned above, Bridgeline Digital is flying early on in the market this morning on news of a new partnership. In a press release issued early this morning, the company announced that it will be partnering with a full-service bank to power their digital presence. In the release, BLIN said that the partnership is a three-year SaaS subscription to the Bridgeline Unbound Digital Experience Platofrm. The platform includes marketing and content modules for marketing automation and web content management as well as associated professional services.
It is believed that through Bridgeline, the bank’s online presence will improve through a unique online experience that drives increased customer engagement. In a statement, Ari Kahn, CEO at BLIN, had the following to offer:
Bridgeline’s Unbound platform empowers many regional banks and financial institutions to take their online presence to the next level with engaging customer experiences… Our secure environment and experience with SOC2, PCI and ADA compliance helps the organization stay compliant while effectively managing their targeted online marketing initiatives. As a result of this engagement, we expect our customer to see an immediate digital ROI.
Bridgeline Unbound powers the complete customer journey – with the ability to attract, engage, nurture and convert prospects into customers. We’re looking forward to seeing how our newest customer will grow using Bridgeline Unbound.
What We’re Seeing From The Stock
One of the first lessons that we learn when we start to dabble in the market is that the news causes moves. In the case of Bridgeline Digital, the news released this morning proved to be overwhelmingly positive. After all, a 3-year term agreement with a full-service bank will generate strong revenue for the company, insinuating just what investors want to see… growth! So, it’s no surprise that excited investors are sending the stock on a run for the top this morning. Currently (7:56), BLIN is trading at $2.80 per share after a gain of $1.49 per share or 113.74% thus far today.
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What We’ll Be Watching For Ahead
Moving forward, the CNA Finance team will continue to keep a close eye on BLIN. In particular, we’re interested in following the story surrounding the company’s newly minted partnership and the revenue the partnership generates. Nonetheless, we’ll continue to follow the story closely and bring the news to you as it breaks!
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