Bridgeline Digital Inc (NASDAQ: BLIN) is flying early on in the market this morning, and for good reason. The company announced that a leading engines manufacturer has made the decision to use its platform to build a B2C eCommerce website. Of course, the news excited investors who are sending the stock on a run for the top. Today, we’ll talk about:
- The eCommerce website;
- what we’re seeing from BLIN stock as a result; and
- what we’ll be watching for ahead.
BLIN Heads For The Top On New B2C Website
As mentioned above, Bridgeline Digital is having an incredibly strong start to the trading session this morning after announcing that a leading engines manufacturer has decided to build its B2C website on its platform. In a press release issued early this morning, the company announced that a global engine manufacturer has launched its UK B2C eCommerce website on Bridgeline’s Unbound Digital Experience Platform.
In the release, BLIN siad that the new website is powered by its product suite, which consists of content, commerce, marketing and insights products. The website starts with a landing page that allows for country and language selection. From there, the customer is redirected to an aftermarket parts store in the language and designed for the country of their choosing. In a statement, Ari Kahn, President and CEO at BLIN, had the following to offer:
This website launch is particularly rewarding, considering how complex of a solution our client required… This solution allows our client to be one of the first in their industry to expand into the digital commerce space, and it paves the way for their expanding global online presence with a focus on digital strategy and enhanced customer experience.
What We’re Seeing From The Stock
One of the first lessons that we learn when we start to dig into the market is that the news causes moves. In the case of Bridgeline Digital, the news proved to be overwhelmingly positive. After all, the large manufacturer using its platform means that the company will drive new revenue while the platform receives further validation. So, it comes as no surprise that excited investors are sending the stock on a run for the top. Of course, our partners at Trade Ideas were the first to alert us to the gains. Currently (10:18), BLIN is trading at $1.82 per share after a gain of $0.32 per share or 21.33% thus far today.
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What We’ll Be Watching For Ahead
Moving forward, the CNA Finance team will continue to keep a close eye on BLIN. In particular, we’re interested in following the story surrounding the company’s continued work to bring its Unbound platform to the masses. Nonetheless, we’ll continue to follow the story closely and bring the news to you as it breaks!
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