With the economy picking itself up after half a decade of recession, now could be the perfect time to start your own store. As we now live in a digital age, and space in town centers is at a premium, it might not be the best idea to create a physical shop; instead, you probably stand a better chance if you turn to the internet to sell your wares. If you’re not massively tech savvy, don’t worry – we’ve created this comprehensive guide that includes the three basic things you need to know about creating a successful web store business in 2014.
Creating the Store
The first thing you need to wrap your head around is how you’re going to create your store. To do this, you need to know what you’re going to sell. The best way to decide this is to ask yourself what you’re most interested in, as you’ll already have a passion for it, and you’ll be able to answer your customers’ questions – should they have any. So whether it’s fashion, jewellery, comics or art, there’s an almost limitless number of things you could sell in your store. Once you’ve figured out what that is, you can choose a selling platform that best suites it. So for example, a platform like Etsy would be best for selling jewellery, but eBay might be better for selling rare video games.
Digital Marketing in the Online Age
Once you’ve selected the most appropriate store, you can set about creating a variety of suitable social media platforms that will help you build a community around your products, and enable you to market directly to your audience. Although Facebook and Twitter profiles are no-brainers for pretty much all kinds of stores, if you’re selling particularly visual items such as jewellery, you might also want to consider Instagram as a marketing tool, too.
Turn Your Profit into more Profit
Once your store is up and running and you’ve started making some profit, you need to start thinking about how you’re going to invest that money and turn it into more money. A good way to d this would be to take a certain percentage of this and invest it into the financial markets. You don’t need to be an expert to start doing this, and with companies like Sucden Financial offering online trading platforms and educational information on how to get started, there are few reasons why you won’t give this a shot. Of course, all trading is inherently risky, but as long as you ensure you’re only using a small amount of your profit, even if you take a loss there’s always the next time.
So there you have it – how to create a successful web store business in 2014. Good luck.