Facebook (FB) is one of the most interesting stories in corporate America today. When the company started, it was a small social network designed to connect students; requiring an invitation just to join. Today, Facebook (FB) is the largest social network in the world by a long shot. However, it’s clear that the company is not done evolving. Today, we’ll talk about the big plays the company is making to take over the internet, and what we can expect to see from Facebook (FB) in the near future.
Facebook (FB) Is Making Big Plays Online
Facebook (FB) is no longer just a social network. It’s a media engine that many people live their lives around. Knowing that, the company is working to turn Facebook (FB) into more of a media engine, giving users less of a reason to leave and more of a reason to spend time on the site. In my opinion, they are trying to become the next Google (GOOG) and doing a very good job at it! Here’s what we’ve seen from Facebook (FB) lately that leads me to that conclusion.
- Facebook’s Move To Dominate Streaming Video Content – The streaming video battle is on. Top contender…Google (GOOG) with their smash hit YouTube! While there are tons of other contenders out there like Amazon (AMZN), Netflix, and more, Facebook (FB) isn’t afraid of the competition. So, they’ve decided to come into the game as well. They’ve even gone as far as reaching out to Youtube’s top video content providers to try and make a deal; and they’ve been successful at it so far!
- Content Is King – In the world of the internet, content is King and Facebook (FB) knows it. Don’t get me wrong, between feeds and other content sources, Facebook (FB) definitely isn’t lacking in this arena. However, they would like to improve! So, Facebook (FB) has started talking to the most talented content publishers in their network in an effort to create a reason for those publishers to publish content directly to the social network.
- Advertising Keeps You Alive – Facebook (FB) is no stranger to advertising. After all, if it wasn’t for online ads, the company wouldn’t be making any money. However, they’ve made moves recently that would rival Google’s CPC advertising efforts. Today, the company has more than 2 million active advertisers within a client base that continues to grow at an astonishing rate. So, while Google (GOOG) still takes the lion’s share of online advertising, I’m starting to imagine Facebook (FB) taking the lead within the next 5 or so years.
What This Means For Google (GOOG), Microsoft, And Other Companies In Tech!
The biggest thing it means is that these companies are going to have to work harder in an effort to keep their dominant positions in the online world. While Google (GOOG) still controls more than 60% of the worlds online search market share, they’ve also lost a major chunk to Bing from Microsoft; proving that if a better product in tech becomes available, Google (GOOG) isn’t immune to the affects. However, with a heavy hitting player like Facebook (FB) looking to get more involved in all areas online, just about any company that makes a decent amount of money online should be on notice. Google (GOOG), Yahoo! (YHOO), Microsoft (MSFT), Netflix (NFLX), Amazon (AMZN), and more need to continue to do what made them the top in the first place; they need to innovate new and exciting ways to use technology! If they slow down, Facebook (FB) might just pick up where they left off!
What Are Your Thoughts
Do you think that Facebook (FB) is going to be the world’s #1 online media giant within the next 5 years? Why or why not? Let me know in the comments below.