When you think of the biggest tech companies in the world, there are a few names that come up. I guarantee you that one of those names is Google (GOOG), and another is Facebook (FB). Let’s face it, we’re talking about giants here. Both of these companies made an appearance in Barcelona, Spain at the Mobile World Congress wireless show. While these are definitely competing companies; it was clear through their presentations that both companies have a relatively similar overall goal.
Google (GOOG) And Facebook (FB) Both Want More People Online
While both Google (GOOG) and Facebook (FB) package their goals with a philanthropic spin, the bottom line is that with more people online, there’s more money to be made! Both of these online giants want more people online so that they can digest content and click on AD$! And they both are working on ways to make the internet more accessible around the world.
Facebook’s Plan To Connect The World
In August of 2013, Facebook (FB) started a new initiative called Internet.org. The sole purpose of the initiative was to bring a connection to the internet to regions where an online connection simply isn’t available. Since the start of the initiative, Facebook (FB) has partnered with several mobile connection providers in emerging markets around the world in hopes of assisting in the creation of necessary infrastructure. While last year, it seemed like Facebook (FB) and Google (GOOG) had similar plans to connect the world through drones and satellites, this year, Facebook (FB) seems to have a new plan.
At the Mobile World Congress wireless show, Facebook (FB) CEO, Mark Zuckerberg announced that the focus has shifted to supporting mobile connection providers. According to Zuckerberg, Facebook’s new plan revolves around assisting mobile connection providers with building the fiber networks and cell towers necessary to bring the internet to these regions.
Google’s Plan For Internet-Based World Domination
While Google (GOOG) also wants to see the world connected, their views on how to get the job done are a bit different. Speaking at the Mobile World Congress wireless show, Google’s Vice President, Sundar Pichai explained that the company’s plans to connect the world through the use of solar powered drones and satellites is well under way. At the event, Pichai had the following to say…
“The model is really beginning to work, so we have started large scale testing…You can imagine a constellation of balloons and planes together, which we can stick together to create a mesh of floating cell towers. That’s what we’re trying to do…We will be flying these planes out in the coming few months. That’s the next big step for us.”
Can The Efforts Of One Company Really Connect The World?
In separate interviews following their stage time at the event, Facebook (FB) and Google (GOOG) were both asked if they were willing to work with each other in an attempt to connect the world. While both Zuckerberg and Pichai made a point of discussing how their plans are different, they both also made it clear that they would be willing to work together to achieve the overall goal. Here are a couple of quotes from the two top dogs in online tech…
“When we launched the Internet.org app in Zamia with our operator partner there, one of the apps we launched with was Google Search, because search is an important product and piece of functionality people around the world want… I would love to do more with them, and Sundar talked about their apps being more in partnership with Internet.org” – Mark Zuckerberg on The Daily Telegraph
“No one company can bring connectability at scale for 4 billion people, and we are happy to work with them to provide our services on Internet.org, so that’s exciting for me…Having said that, it’s complementary, but what we are trying to do is different. We are trying to provide the actual backbone, the physical connectability at scale across the globe, so it is different.” – Sundar Pinchai on The Garden Island
So, Will Facebook (FB) Or Google (GOOG) Win The Race?
Both companies have made it clear that there’s not one company that can accomplish this massive task. So, neither will win the race. However, it is likely that at some point down the road, Facebook (FB) and Google (GOOG) will start working together to accomplish the overall goal!