Netflix, Inc. (NASDAQ: NFLX)
Netflix is an incredible company with an incredible product. In fact, it can be argued that NFLX played a major role in the shift of consumer habits with regard to digesting video content. While the stock has climbed more than 130% over the past year, it’s my opinion that the gains are far from over. Today, we’ll talk about why.
NFLX Made Big Changes In 2015
As with any other emerging market, the online streaming video market is evolving quickly, and Netflix is one of the leaders in this evolution. In fact, the company made several changes in the year 2015 that are likely to solidify its leadership position in the industry. Here’s what we saw:
- Original Series Publications – As more and more competition starts to pop up on the video streaming space, those that currently have the lead in the market are being tested. In order to combat the competition, some of the leaders in the industry have started to come up with their own original shows. NFLX is no different. In fact, the company has come up with several smash hits like House of Cards, Orange is the New Black, and more. In fact, some of the original shows offered by NFLX have been nominated for Academy Awards, a feat that’s not easy to accomplish. Netflix has captured a large percentage of the market through their original shows and will likely continue doing so.
- Expanding Content – While offering original content is important, consumers that pay for streaming services want to see quite a bit of content available through the service they are paying for. NFLX knows this and aims to offer just that. Throughout 2015, the company has signed on some of the most popular online video content providers out there, making what they have to offer that much sweeter.
- User Interface – Finally, Netflix has done quite a bit to ensure that their interface is user friendly. Through a few changes, the company has made it one of the easiest to navigate and most enjoyable to use online video interfaces out there today.
Why Growth Is Likely To Continue In 2016
We’ve only been in 2016 for 13 days, and the company has already proven that it intends to make even more big moves this year. In fact, it was recently announced that NFLX would be going worldwide. That’s right, the company now offers services in 130 countries around the world. There are only a few exceptions. First off, Netflix is still planning on launching in China, but needs to get the logistics in order first. The other countries that don’t have the service are countries that US companies aren’t allowed to do business thanks to sanctions and other governmental interference.
What We Can Expect To See From NFLX Moving Forward
Moving forward, I have an overwhelmingly bullish opinion of what we can expect to see from NFLX. The reality is that the company has taken a large percentage of the market share in video streaming throughout the years – and with good reason. They have made all the right moves to get in the minds of consumers. From offering original shows to expanding content and ensuring that the platform is user friendly, NFLX has a core focus on giving consumers what they want! This will lead to further gains in the long run.
What Do You Think?
Where do you think NFLX is headed moving forward? Let us know your opinion in the comments below!
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