PeerLogix (OTC: LOGX) announced partnership news this morning that we believe greatly increases the value proposition posed by the company. In a press release, the company said that it has entered into a partnership agreement that will likely lead to meaningful revenue growth. Today, we’ll talk about:
- The partnership news;
- What we’re seeing from LOGX stock as a result; and
- What we’ll be watching for ahead.
LOGX Announces Partnership News
As mentioned above, PeerLogix announced a move that we believe greatly increases the company’s value. In a press release issued early this morning, the company announced that it has entered into a partnership with a major digital media supply-side platform (SSP).
In the release, the company said that the partnership will allow the SSP to significantly expand its competitiveness in the marketplace and the value that it offers to publishers. LOGX explained that the new OTT data offering will be powered by PeerLogix, but will be offered by the SSP as a white label solution.
SSPs traditionally leverage unique ad creative opportunities, relationships with buy-side resources, custom programmatic infrastructures and other proprietary technology innovations to maximize yield and revenue for their publisher partners.
These SSPs have also historically developed relationships with external data management platforms to provide publisher????. This gives publishers the ability to offer ads to their own audiences in unique ways.
The agreement that was announced by LOGX today will allow the SSP to integrate the company’s cutting-edge OTT data directly into its platform. Ultimately, this will improve its offering and move the SSP up the data centric food chain.
In a statement, William Gorfein, Founder at LOGX, had the following to offer:
“This large-scale integration with a prominent SSP represents a major step in our roadmap for mainstreaming the use of our OTT data and driving new revenue. While we have done significant integrations with data management platforms (DMPs) that ultimately benefit the SSPs that leverage them, this direct partnership with an SSP is a true sign of the industry’s understanding and acceptance of the value of our data to advertisers.”
The above statement was followed up by Ray Colwell, CEO at PeerLogix. Here’s what he had to offer:
“While the ‘white label’ aspect of this partnership makes it difficult to share the specific details of the integration, we understand the value to our SSP partner in being able to seamlessly integrate our OTT data to increase their sales pipeline. Ultimately, we see this kind of white label offering as the future of our accelerated go-to- market plan and the key to unlocking a new revenue stream.”
What Is The PeerLogix Platform
We have gone into great detail about the LOGX platform in the past. To get a detailed understanding, click here. Nonetheless, the company’s platform sits directly in the video content stream and compiles non-amplified, deterministic, real-time OTT/streaming viewership data.
The data compiled through the company’s patented technology includes an audience of more than 170 million homes through more than 50,000 pieces of premium content.
Throughout the past four years, the company has engaged in active data collection. As a result, the LOGX library of historical and real-time data is unmatched. Moreover, the platform gives advertisers and OTT services the ability to sort the data by title, genre, studio/network and actor/actress tags.
Moreover, the platform matches the data to the household IP addresses of viewers that consume digital content. As a result, the ability to target viewers by their viewing behaviors and preferences across a programmatic landscape is created.
What We’ll Be Watching For Ahead
Moving forward, the CNA Finance team will continue to keep a close eye on LOGX. In particular, we’re interested in following the company’s continued work to bring its powerful data to more SSPs, OTT networks, and advertisers alike, creating compelling growth for investors.