Veritas Farms Inc (OTCMKTS: VFRM) is dipping in the market this morning. However, savvy investors are likely to jump into this one. That’s especially the case after an announcement issued this morning.
The company is launching consumer friendly labeling and packaging. Moreover, it has made its way into CVS stores across the United States. Below, we’ll talk about:
- The announcement;
- why the dip likely represents a strong opportunity; and
- what we’ll be watching for ahead.
VFRM Announces Labeling, Packaging and Placement News
As mentioned above, Veritas Farms is dipping in the market this morning. However, smart investors are likely to jump into this one relatively soon. That’s because the company released news that greatly enhances the value proposition here.
In a press release issued early this morning, VFRM announced the launch of enhanced customer labeling and packaging. The labeling and packaging has been redesigned to enhance the user experience for those taking advantage of Veritas Farms Branded products.
While the labeling and packaging redesign news was positive, the biggest snippet in the release for me had to do with CVS. In the release, the company said that its products can be found at leading online and brick-and-mortar retailers across the United States. Most importantly, the company said that select CVS Pharmacy stores will be carrying the products with the new packaging and label designs.
In a statement, Alexander Salgado, CEO and Co-Founder at VFRM, had the following to offer:
Our full-spectrum hemp oil extract products serve a broad range of consumers in the United States and internationally. As we continue the planned Veritas Farms expansion from e-commerce only into several major new distribution channels and brick-and-mortar retailers, we have taken the opportunity to enhance our labels and packaging with more information for consumers to better understand our products right at the point of sale.
These newly redesigned labels and outer packaging have more product information and clearer easy to identify call-outs around ingredients, flavoring, and aromas. In addition, all Veritas Farms brand products will now feature batch-unique QR codes linking to verifiable Certificates of Analysis from an approved scientific testing laboratory which validate potency and purity; two of the most important consumer and distributor purchase factors.
We feel this added element of ultimate product transparency will assist consumers to make better educated decisions, and will be vital to help set apart our high-quality Veritas Farm products from lessor quality competitors on the market.
What We’re Seeing From The Stock
While Veritas Farms released incredibly positive news this morning, the stock is dipping. Nonetheless, it’s my view that the declines in the market this morning are opening the door to a discounted opportunity for long-run gains.
As is just about always the case, our partners at Trade Ideas were the first to alert us to the movement. Currently (9:35), VFRM is trading at $0.64 per share after a slight decline of $0.01 per share or 1.54% thus far today.
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What We’ll Be Watching For Ahead
Moving forward, the CNA Finance team will continue to keep a close eye on VFRM. In particular, we’re interested in following the story surrounding the sales following the new packaging announcement. Moreover, with the announcement that the company is in CVS stores, it’s clear that they are pushing into the big-box retail space. We’re excited to see what future announcements come with regard to placements in big-box stores. Nonetheless, we’ll continue to follow the story closely and bring the news to you as it breaks!
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