Veritas Farms Inc (OTCMKTS: VFRM) is a stock that I’ve followed incredibly closely as of late. If you’ve followed my articles, you know that there are several reasons why I believe that the stock represents an opportunity.
Today, that opportunity just got bigger. The company announced that it will be participating at a trade show that will likely lead to expanded reach for its products as the CBD market emerges in the United States.
VFRM Announces Trade Show News
As mentioned above, in a press release issued this morning, Varitas Farms announced that it would be taking part in a trade show. The show, known as the Spring 2019 Healthy Brand Showcase will take place at the Westin New York Times Square on Tuesday, April 30, 2019.
Being involved in this showcase is an important move for VFRM. The venue has connected several health, natural beauty, nutritiion, non-GMO, sustainable and wellness brands with national magazines, talk show producers, newspaper reporters, bloggers, influencers and freelance writers who write on-going feature and product stories. As such, the showcase could lead to opportunities to build strong relationships with key members of the media.
In a statement, Derek Thomas, V.P. of Business Development at VFRM, had the following to offer:
The Healthy Brand Showcase is a unique opportunity to position our brand in front of large media outlets and get face-to-face with multiple health and wellness influencers and celebrities in New York City. We look forward to speaking with each of these attendees about Veritas Farms and our industry leading Full Spectrum Hemp Oil products and building successful relationships and partnerships that could lead to greater exposure for our company, brand, and products.
Why This News Is So Important
Veritas Farms is on the leading edge of the United States CBD market. With operations being in place for several years, and handling the whole process from seed to sale, the company is well positioned to take a large piece of the United States CBD market.
With the Farm Bill of 2018 only passing in December, the market is in its infancy and has the potential to become massive. Those that make moves now to get their brands out there will be those that take leadership roles as the market continues to grow.
With the announcement that it will be taking part in the trade show, VFRM is showing investors that it is working to get its brands out there early. This activity will further position the company to take a dominant role in the United States CBD space.
What We’ll Be Watching For Ahead
Moving forward, the CNA Finance team will continue to keep a close eye on VFRM. In particular, we’re interested in following the story surrounding the company’s continued work to spread its brand through the vast United States audience. Nonetheless, we’ll keep a close eye on the story and bring the news to you as it breaks!
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