Vuzix Corp (NASDAQ: VUZI) is having an overwhelmingly positive day in the market today, and for good reason. The company issued a press release a couple of hours ago, informing investors that it has launched the Vizix Blade Edge program. Today, we’ll talk about the program launch, what we’re seeing from VUZI as a result, and what we’ll be watching for ahead.
VUZI Announces The Launch Of Blade Edge
As mentioned above, Vuzix is having an incredibly strong day in the market this morning after announcing that it has launched the Vuzix Blade Edge program. In the release, the company said that the new program was being launched as a result of an overwhelming response to the unveiling of the Vuzix Blad at CES 2018.
VUZI said that the Vuzix Blade Edge program represents the second phase of Vuzix Blade market launch, ultimately replacing the Vuzix Blade Beta Developer kit pre-order program; a program that has been sold out and is now closed. The company announced that the program was designed to better address the unique needs of developers, enterprise clients, and the general public. According to the release, the program is designed to allow for continued growth of the ecosystem of apps and solutions for Blade users. It is also designed to harness the excitement and engage early Blade fans and devotees. In a statement, Paul Travers, President and CEO of Vuzix, had the following to offer:
The Vuzix Blade developer kit pre-order program was a very successful program for the company, but reached its capacity well before satisfying all of the market demand. The launch of the new Vuzix Blade Edge program will now allow the Company to address the strong and growing interest of thousands of developers, enterprise customers and consumers… This much larger second wave of early Blade hardware will not only provide a competitive ‘edge’ to the developers and enterprise companies accepted into the program, but will also foster a larger ecosystem of consumer and enterprise apps that will bring even more value to the Blade user community when the Blade becomes publicly available later this year.
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