Weight Watchers International, Inc. (NYSE: WTW)
Weight Watchers has been having an incredible time in the market as of late, and for good reason. Oprah recently took quite a large stake in the company and has agreed to help with marketing by using her massive influence in the United States and around the world. Recently, we saw the fruits of this partnership as Oprah appeared in a commercial. Today, we’ll talk about the new commercial, what we saw in the market as a result, and what we can expect to see from WTW moving forward.
Oprah Winfrey Launches A Weight Watchers Commercial
As mentioned above, Oprah Winfrey recently launched a new Weight Watchers commercial. In her commercial, she sends a clear message to other women that are currently struggling with weight loss. The message is simple, Winfrey explains why she joined Weight Watchers and how the company can help other women. This may not sound like much if you don’t know who Oprah is, if you know the name as most people do, you know the incredible influence she has worldwide. Ultimately, the fact that Oprah launched this commercial means that WTW is all but guaranteed to see a larger sales volume in the near future.
How WTW Reacted In The Market
As history tells us, when something positive happens with regard to a publicly traded company, we tend to see a positive result in the market. That’s exactly the result we saw with regard to WTW as Winfrey’s new commercial launched. Yesterday, December 29th, WTW closed at $19.37 per share after a gain of 6.96%. Today, the bullish activity seems to be continuing. While we are still in pre-market trading, WTW is currently (8:26) trading at $20.03 after a gain of 3.41% so far.
Oprah Owns A Large Stake In WTW
For those of you who haven’t been following WTW closely, it’s important to keep in mind that Oprah recently purchased a large stake in the company. In October, she made a massive investment in WTW to take a 10% stake in the company. The investment she made at that time totaled about $43.2 million. At the time, Oprah offered a reason as to why she decided to make such a large investment. Here’s what she had to say:
“Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for…”
What We Can Expect To See From Weight Watchers Moving Forward
Moving forward, I have an incredibly bullish opinion of what we can expect to see from WTW. First off, over the years, the company has gained and maintained dominance in the weight loss industry. Now with Oprah on their side, Weight Watchers is stronger than ever. After all, Oprah holds an incredible influence that first started from her talk show, which eventually turned the Oprah name into a brand in and of itself. All in all, things are looking overwhelmingly positive for WTW and there doesn’t seem to be any reason to expect declines any time soon.
What Do You Think?
Where do you think WTW is headed moving forward? Let us know your opinion in the comments below!
[Image Courtesy of Wikipedia]
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