Hey everyone and welcome to the seventh tip in the series Why Most Bloggers Fail. As always, thank you so much for all of the support you’ve shown for this series. I’ve really had a great time with it so far and I’m loving the conversations it’s creating. Today, we’re going to talk about purpose, but before we do, we’ve got an MVP to congratulate!
This Week’s PF MVP – Debt Debs
OK, so if you haven’t been there yet, you have to make your way over to Debt Debs. Her quirky, fun loving, inspiring nature shows in every piece of her blog. That includes the WP description…
Personal Debt Wrangler…Had my head in the sand…but no more!
With out of the box views, an incredible talent at conveying her thoughts and emotions through her writing, and a genuine care for her audience; Debs has created something truly spectacular. Thanks for the great reads Debster, and congratulations!
Does Your Blog Have Purpose?
We’ve talked about several different factors associated with quality content so far. However, we’ve left the most important topic out. Is there a purpose? If so, what is it? If not….if you want to be successful, you better find one! When people visit a blog, they don’t visit that blog just for information. If they want information, they can find that one one of the hundreds of millions of educational websites online! The reason people are going to come back to your blog is because you blog with a purpose… Although there’s no limits when it comes to what you can talk about on your own personal blog, it’s incredibly important that the readers of your blog are easily able to figure out the purpose for its existence. For instance, let’s take a look at the MVPs in the CNA Finance Hall of Fame so far….
Will @ First Quarter Finance – When you go to First Quarter Finance, you’re not going for orthodox, boring financial information. That’s because will has made it a point to make the purpose for his blog known. He wants to show you that being responsible with your money isn’t only easy, it can be fun. He’s not just blogging, he’s blogging with purpose…and that shows!
Laurie @ The Frugal Farmer – OK, if you don’t know it, Laurie is one of my blogging Idols. I only have 3 of them so that’s really saying a lot. Her blog has an awesome purpose. She wants to show you that taking on the frugal lifestyle is incredibly rewarding; and that you’re not alone. She posts tips about everything from managing your budget to cleaning your chicken coop, canning your fresh grown fruits and veggies, and more. Through practicing what she preaches with regard to frugal and sustainable living, and sharing her stories with the world, she’s really opened my eyes to several things; and makes me keep coming back for more.
Debs @ Debt Debs – Debt Debs is an amazing blogger who proves that even after nearly a quarter million dollars worth of oblivious spending, it’s still possible to be happy, fun, quirky; and most importantly, to work to get out of debt. Debs has an absolutely amazing story and has decided to share it with her audience.
Finding Your Purpose
If you’re one of the newer bloggers just writing about financial topics; hoping that you’ll make a little cash flow, it’s time to change the way you think about how blogging works. More importantly, it’s time for you to find your purpose. You know, your purpose for writing, your purpose for educating, and most importantly your purpose for your readers to come back time and time again. Here are a few tips that can help…
Tip #1: What’s Your Passion – Believe it or not, you don’t have to be passionate about finance to make it in the personal finance blogosphere. After all, Laurie is passionate about self sustenance, about raising her amazing children, and about being an awesome wife! Although she ties these things to finance, I wouldn’t say that her first passion is finance. Yours doesn’t need to be either. If it’s cars, if it’s pictures, no matter what it is; it’s time to find your passion!
Tip #2: Create A Plan – Once you’ve found your passion, you’ve found the best way to give your blog purpose…including that passion in your posts. Now it’s time to create a plan for doing so. For instance, I’m passionate about building a family and being an awesome daddy when I do. So, you’ll find in posts that I talk about Ana quite a bit, I talk about our wedding savings, our dates, and much more! Now, all you need to do is come up with a plan to include your passion in your posts. It doesn’t have to be in every one of them, but reminding your readers of your purpose at least once a week is important.
Tip #3: Don’t Overdo It – When you read Will’s blog, he’s not beating you down with his love for simple, Debs doesn’t remind you of the mistakes she’s made in the past every day; and if Laurie talked about chickens every day, no one would follow The Frugal Farmer! With that said, when writing your posts, don’t overdo the passion side of things. Make sure your readers know the purpose for your blog, but also try to balance that with the quality, detailed information needed to properly convey the overall lesson.
CNA Finance PF MVP Nominees
As you may know by now, it’s time to announce the nominees for this week’s CNA Finance, Personal Finance MVP award. Congrats again to Debt Debs for taking the award home this week. To vote for next week’s MVP, simply let me know who your MVP is in the comments below or by sending an email to [email protected]
Marie from Gen Y Finances – If you haven’t been to Gen Y Finances yet, it’s definitely time to make your way over there. Marie has put together an incredible resource; and provides me with a ton of great reads…the good news is, they’re there for you too!
Natalie from Finance Girl – I get a real kick out of a lot of Natalie’s posts. What I like most about her posts is that she’s not afraid to tell you how things really are. She writes in a style that makes it fun to read and does everything she can to provide value to her readers…she’s awesome!
Brit from My Stay At Home Adventures – Are you into coupons? If so, you’re going to love My Stay At Home Adventures. Between awesome posts about her life, Brit publishes tons of coupons for every day things.