Youngevity International, a company that CNA Finance highlighted last week, announced that the company had expanded its "services division" by adding Identity Theft, Credit Monitoring, Virtual Tech Support, and Data Storage services. The addition of these services compliments the growing portfolio of products at YGYID, which has surpassed the 5000 mark for unique items offered through a direct-sales model. The Services Division at YGYID was launched last year and spurred by the acquisition of David Allen Capital which represents a variety of lenders that offer specialized lending services to small businesses. Since the acquisition of DAC, the company has arranged more than $8 million of loans to independent businesses throughout the United States. David Rutz, Vice President of Global Services, commented, "Our goal is to provide a full lineup of business and residential services that will either introduce simplicity and convenience to our customers or savings on services they are already using." He added, "We expect to release the newly announced services later this year and have several additional services in the due diligence process. We expect to continue to expand our product offering as we leverage the growth taking place within Youngevity's customer and distributor base." David Briskie, President, and CFO of YGYID is also optimistic about the growth in the company's services division. "We are enthusiastic about our Services Division and the potential it provides for revenue growth without the dependence of inventory management. Our Services further accentuate the unique nature of our Omni-Direct business model, and we believe this new suite of products are a great addition to this exciting category." As CNA Finance covered last week, we find the niche that YGYID is serving to be unique in both business model and approach. Already generating significant revenue through its direct-sale model, the company is on track to extend its substantial rise in revenue growth, one that has demonstrated an over 307% increase since 2012.