Youngevity International Inc (NASDAQ: YGYI) announced some big news this morning surrounding their wholly owned subsidiary, CLR Roasters. The news was that the company is expanding the presence of the brand thanks to an agreement with a supper market chain and a tropic store chain. Below, we’ll talk about the agreement, what this means for YGYI, and what we’ll be watching for ahead.
YGYI Announces Expansion Of CLR Roasters
As mentioned above, Youngevity International released some pretty big news this morning. The company announced that its Café La Rica will be hitting several new locations. Thanks to agreements entered into with Bravo Super Markets and Sabor Tropical Stores, the company will now have the ability to drive more potential customers to its product. According to the PR released earlier today, Café La Rica will soon be featured in 44 Bravo Super Markets locations as well as 7 Sabor Tropical locations. In a statement, Ernesto Aguila, President of CLR Roasters and founder of the Café La Rica brand, had the following to offer:
“We are excited by this expanding relationship with Bravo Super Markets whereby Café La Rica is one of the featured brands on television and radio ads, and is expected to be a participating brand in all store Bravo Anniversary Celebration flyer. Additionally, Café La Rica will be the featured coffee item in the grand opening ad of Bravo’s newest Store opening taking place on November 9th in Hollywood, Florida.”
The statement above was followed up by Dave Briskie, President and CFO at YGYI. Here’s what he had to offer:
“We experienced strong sales for our Café La Rica Brand in the third quarter… We anticipate the partnerships with Bravo and Tropical will help us continue to build on this sales momentum.”
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What We’ll Be Watching For Ahead
Moving forward, the CNA Finance team will continue to keep a close eye on YGYI. In particular, we’re interested in watching the continued expansion of the CLR Roasters brand as well as the rest of the company’s robust lineup of products. Nonetheless, we’ll continue to follow the story closely and bring the news to you as it breaks!
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