Youngevity International Inc (NASDAQ: YGYI) is having an overwhelmingly strong start to the trading session this morning, and for good reason. The company announced the launch of a new member to its ProLine product collection. Ultimately, this led to excitement among investors, who pushed the value of the stock upward. At the moment (9:30), YGYI is trading at $6.78 per share after a gain of $0.45 per share (7.11%) thus far today.
YGYI Debuts Pürmeric™
As mentioned above, Youngevity International is having a strong time in the market at the moment after announcing the latest addition to its ProLine product collection. The addition, known as Pürmeric™, consists of 95% curcuminoids from certified organic tumeric root. As a result, the newest in the ProLine collection of products has the ability to deliver what is belived to be a greater antioxidant capacity than most tumeric products on the market today.
Tumeric is nothing new to the health industry. In fact, it has been used in Ayurvedic and Chinese medicines for hundreds of years as an anti-inflammatory agent. In fact, there are studies taking place as we speak that are designed to substantiate Eastern Medicine use of Tumeric. After all, antioxidants have become recognized as an element of good nutrition. In a statement, Steve Wallach, CEO and Co-Founder at YGYI, had the following to offer about the launch of Pürmeric:
“We are proud to offer a powerful, organically sourced product that delivers the reported anti-oxidant benefits of curcumin… Pürmericis our newest addition to the Youngevity Performance product line – which addresses exercise performance-based nutritional needs that supports athletes and weekend warriors alike with nutritional benefits tailored to their pursuit of fitness.”
The above statement was followed up by Dave Briskie, President and CFO at YGYI. Here’s what he had to say:
“Pürmeric delivers yet another example of our commitment to offering quality and science when we create a nutritional product or supplement… We are not in the business of offering ‘me-too’ products. We are in the business of offering robust product entries that can compete strongly across the supplement spectrum.”
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What We’ll Be Watching For Ahead
Moving forward, the CNA Finance team will continue to keep a close eye on YGYI. In particular, we’re interested in following the Pürmeric product with regard to sales ahead. We’re also following the CLR Roasters line of products as well as paying close attention to and excited to see any new products coming down the line. We’ll continue to follow the story closely and bring the news to you as it breaks!
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