Youngevity International (YGYI) Stock: Why Colombia Is Important

Youngevity International Inc (NASDAQ: YGYI) is having yet another in a string of strong days in the market today after announcing the opening of operations in Colombia. Today, we’ll talk about the news, why it’s such a positive for YGYI, what we’re seeing from the stock today, and what we’ll be watching for ahead.

YGYI Launches Operations In Colombia

As mentioned above, Youngevity International has had a string of strong trading sessions after recently announcing that it has opened operations in Colombia. In the press release, YGYI said that it has identified the company as one of the primary direct selling markets in Latin America. The expansion will be led by Country Manager, Angela Sierra under the supervision of Susana Azócar, Director of Sales and Operations for Latin America. In a statement, Luke Taffuri, VP of International Sales & Operations, had the following to offer:

“I’ve worked with Angela Sierra for the past 10 years, and I’m excited that her experience and skill set are available for this launch… The ability to acquire experienced and seasoned executives that can get up to speed quickly is a strong advantage of Youngevity’s acquisition strategy.”

Why This Is Such Big News

At the end of the day, opening operations in Colombia is great news for YGYI and its investors. After all, the company is setting up a 4,520 square foot headquarters in Bogotá, the capital of the nation that is considered to be a direct selling hub for Latin America. Ultimately, the opening of operations in the region will likely expand revenue and earnings in a big way, while creating strong economic opportunities for many in the region.

What We’re Seeing From YGYI

At the end of the day, investors continue to push the value of Youngevity International to the top as excitement builds surrounding the operations in Colombia. Of course, our partners at Trade Ideas were the first to alert us to the gains. Currently (1:13), YGYI is trading at $5.42 per share after a gain of $0.16 per share or 3.13% thus far today.

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What We’ll Be Watching For Ahead

Moving forward, the CNA Finance team will continue to keep a close eye on YGYI. In particular, we’re interested in following the progress they make in Colombia and throughout Latin America. We’ll also be watching the continued and robust growth of CLR Roasters and others within the company’s impressive line of brands.

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