Zynga Inc (NASDAQ: ZNGA) is having an overwhelmingly strong start to the trading session this morning, and for good reason. The company announced the global launch of Words With Friends 2. Of course, this led to excitement among investors, sending the stock screaming for the top. Today, we’ll talk about the launch of the new game, what we’re seeing from the stock as a result, and what we’ll be watching for with regard to ZNGA ahead.
ZNGA Launches Words With Friends 2
As mentioned above, Zynga is having an overwhelmingly strong day in the market today after the company announced that it has launched a next-generation take on the world’s most popular mobile word game, Words With Friends. The new game is Words With Friends 2, which includes innovative and engaging new features. Of course, these new features were inspired by data accumulated through 8 years of Words With Friends game play. Today, the new game became available at the App Store for iPhone and iPad, and on Google Play for Android devices.
There’s no denying the fact that Words With Friends was a smash it. In fact, since its launch in 2009, the game has been installed more than 250 million times and is one of the App Store’s Top 10 free games of all time. It is estimated that there are 57 million active Words With Friends matches being played around the world at any given moment. The new version, Words With Friends 2 matches the classic game play of the original Words With Friends with top features requested from players within the community. It also features an AI bot-powered Solo Challenge, team versus team Lightly Round and enhanced Social Dictionary. In a statement, Bernard Kim, President of Publishing at ZNGA, had the following to offer:
“As one of Zynga’s most popular and iconic forever franchises, Words With Friends continues to connect millions of people around the world every day through a shared love of social wordplay… Words With Friends 2 honors the rich, pop-culture legacy and beloved social gameplay of Words With Friends, while introducing innovative features in the largest refresh in the game’s eight-year history. We’re proud to bring our loyal fans a brand-new experience that’s inspired by all the ways they want to play. Whether it’s teaming up in our first-ever synchronous multiplayer mode with Lightning Round or improving their vocabulary prowess on Solo Challenge, Words With Friends 2 gives players more opportunities to master their favorite word game than ever before.”
What We’re Seeing From ZNGA
As is normally the case, any time we see positive news released with regard to a publicly traded company, we can expect to see gains in the value of the stock. That’s exactly what we’re seeing with Zynga. Of course, our partners at Trade Ideas were the first to alert us to the gains. At the moment (10:35), ZNGA is trading at $4.05 per share after a gain of $0.38 per share or 10.35% thus far today.
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What We’ll Be Watching For Ahead
Moving forward, the CNA Finance team will continue to keep a close eye on ZNGA. In particular, we’re interested in following the launch of Words With Friends 2 and excited to see the revenue generated through the product. Nonetheless, we’ll continue to follow the story closely and bring the news to you as it breaks!
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